The focus of the design lies in its transparent face with a mechanism that appears to float in the centre. However, the secret to this magical feature is actually quite simple—the hour and minute hands are supported by two transparent sapphire disks. The watch is also capable of running for up to eight days on a single winding.

Yeah, $US250,000 is a lot to spend on a watch, but there are some perks to the purchase—each watch can be customised in whatever way the customer sees fit and it comes with a mini steamer trunk to keep it safe. Meh, I would still rather have the house. [Luxury Insider via Tuvie via DVICE]

Inspired the obscure Patek Philippe Cobra prototype watch from 1958, the King Cobra accounts for time like a high performance sportscar barrels through a speedometer.

On the UR-CC1, there are two horizontal indications displayed by two cylinders: one for the (jumping) hours and a retrograde cylinder for the minutes. The seconds are displayed by a rotating disk on the dial.
The UR-CC1 is the result of more than three years of research, development, production and testing to ensure that the rotation and instant fly-back of the large hour and minute cylinders was achieved without compromising accurate timekeeping.

Like most watches of this calibre, expect quantities to be low and prices to be outrageous. [Urwerk via Watchismo and Watch Happening via Oh Gizmo]