In an effort to promote the 2016 Paralympics, Vogue Brazil decided to launch a photo campaign highlighting Renato Leite and Bruna Alexandre, two Brazilian Paralympic athletes. But instead of, you know, just putting them in the campaign, the magazine used two able-bodied models — actors Cleo Pires and Paulo Vilhena — and photoshopped them to look like Leite and Alexandre.
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Apple's already been clear that it wants its upcoming timepiece to be something that you're not ashamed to wear. But in case displaying it at the Paris Fashion Week wasn't clear enough, Apple's PR people have gone ahead and put the Apple Watch front and center — quite literally — on the November issue of Vogue China.