Viral marketing has become so pervasive, even The Donald is hopping on the gravy train. On last night’s US Celebrity Apprentice, the task laid before the competing teams was to create a viral video for a product called the O-Cedar Pro Mist Spray Mop. It went, uh, poorly.
KONY 2012 was unleashed on the internet just six days ago, and it has already been viewed more than 100 million times. By some accounts that makes it the most rapidly spreading video ever, beating out the likes of Justin Bieber, Lady Gaga, Rebecca Black, Beyoncé and Miley Cyrus.
Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you’ve ever wondered why that is, this explanation by Kevin Allocca, YouTube’s trends manager, is well worth watching.
