Vegemite

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Kraft Abandons iSnack 2.0. Thank God.

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3:43PM September 30, 2009 | Chris Oaten

This just heard over ABC radio while running a hands-on with an OXX music box. Apparently, Kraft is so displeased with the public reaction to the name that they’ve chosen to change it. Well… colour me surprised. Confirmation of this act of mercy as it becomes available.


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Vegemite iSnack 2.0 Is The Future Of Disgusting Australian Spreads

11:00AM September 30, 2009 | Adam Frucci

It takes a lot to get Australians riled up, as they’re all descendants of violent criminals (just ask Giz’s Danny Allen, whose grandparents murdered a Prime Minister). But a new version of Vegemite called iSnack 2.0? Get the pitchforks! More »


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Lamest. Foodstuff Name. Ever.

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6:20PM September 26, 2009 | Chris Oaten

They could have taken all sorts of inspiration for naming the “new” Vegemite. They settled on a naming convention cornered by Apple. Lame. Seriously lame. Your comments, please.