Tagged With unboxing

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Unboxing videos, by definition, are boring. Unless you're unboxing the very first of something or the box is made entirely out of rare-Earth materials, nobody cares. That's why the guys behind Total War: Rome II got creative, and decided that they should try and do an unboxing video while being attacked by trained dogs. The results are hilarious.

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Unboxing videos suck. They're boring and unless you're unboxing a lion or the velociraptor from Jurassic Park, I don't care. Electro-duo Daft Punk, however, have given me a reason to care about unboxing videos as they demonstrate the collector's edition vinyl of the new Random Access Memories album.

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newVideoPlayer( {"type":"video","player":"http://www.youtube.com/v/1e2TCLiDECw&hl=en&fs=1&hd=1","customParams": ,"width":500,"height":332.5,"ratio":0.615,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"youtube","wrap":true,"agegate":false} ); If you recall, the adorably simple, no-nonsense John's Phone only makes phone calls. There's no texting, no music, and no colour LCD. It's address book is a pen and paper attached to the back. Here's a video of it being unboxed.

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You know that old saying how the anticipation of an event can be greater than the event itself? Well, that seems to be allure behind unboxing. It is that magical moment where expectation meets the acquisition of the object you desire—and it can last as long as it takes to excavate your new toy from its shiny packaging. However, I'm sure many people out there consider it a mere formality—tearing through the package unceremoniously and without emotion. So, the question is: do you get a thrill from unboxing gadgets?

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Here's the first full unboxing of T-Mobile's G1 Android phone which, despite the rabid anticipation of the device, manages to be pretty boring. We're glad to see it out in the wild, but the lame carrying case and decision to include the trademark uncomfortable HTC earphones, complete with a chunky mic. But as my mother (or probably the head of marketing at T-Mobile) would say, it's what's inside that counts.