Science

Orange You Glad Advertising’s Going Eco-Friendly?

For Tropicana juice’s latest ad campaign, they went back to basics and filled billboards with hundreds of oranges, the acid of which generated enough electricity to light up the billboard.


March 11, 2010

Staring Directly At The Artificial Sun

That’s not the sun. But for a brief period, in a small Arctic town in Canada, in the dead of winter, it was the next-best thing.