Back in October, it seemed like the smartwatch, specifically Apple's variant, was as close to dead as a product selling over a million units can be. Market intelligence firm IDC reported that smartwatch sales were down across the board with the Apple Watch seeing a 71.6 per cent decline since last year. In a massive understatement IDC's Jitesh Ubrani said, "It has also become evident that at present smartwatches are not for everyone."
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Virtual reality has been the promise of the future for generations. And it keeps getting better with each passing year. But I remain sceptical that it's going to become mainstream any time soon. And it seems like I'm not alone. Apple CEO Tim Cook did an interview this morning on Good Morning America where he said that he's much more optimistic about augmented reality than VR.
In the last quarter, Apple's money-printing machine slowed slightly, recording the company's first decrease in revenue in 13 years. But in an interview with CNBC, CEO Tim Cook was very insistent that it's still smooth sailing.
Tim Cook is a graduate of Robertsdale High School in Robertsdale, Alabama. Until last month, it and other schools in the area provided MacBooks for teachers and students in grades three through 12; younger kids were given iPads. Recently, however, the district decided to stop giving its students the merchandise of its most famous alumna. It plans to replace them with Lenovo Chromebooks.
A journalist conscripted into writing propaganda. A sad pharmacist compelled to make drugs used in lethal injections. A doctor FORCED TO GIVE SOMEONE CANCER.
Apple CEO Tim Cook told ABC World News Tonight's David Muir that he remains opposed to giving the FBI a skeleton key that would allow it to break into one of the San Bernardino shooter's iPhones.
Apple charged out of the weekend ready to wage war with the FBI over a court order to unlock a terrorist's iPhone. In a memo to staff, Tim Cook proposed the formation of a government commission to settle the matter. The feds, for their part, show no clear signs of backing down from the order.
Apple released details about its newest product today in Vogue, almost a month before the Apple event rumoured for March 15. Although this reveal was a departure from the company's standard keynote unveils, the choice to announce the new product in the pages of Vogue certainly fits with its growing shift towards high fashion.
After Tim Cook's eloquent letter explaining why Apple wouldn't help the FBI get encrypted data from the San Bernardino shooter's iPhone, the internet looked to Google to take a similar stand. Now Google CEO Sundar Pichai has posted five tweets that seem to show he agrees with Cook.
Apple CEO and modestly-sized slice of multigrain toast Tim Cook went on 60 Minutes last night. His appearance lacked big, buzzy announcements, but Cook received a strong reaction from US Senator Tom Cotton (R-Ark.), who claims Apple will soon be a go-to company for child pornographers if it doesn't change its encryption.