Tagged With tim cook

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While tech giants like Sony and Facebook are currently betting big on the future of virtual reality, Apple has so far stayed out of the "giant headset of questionable utility" game. Today, we finally know why: CEO Tim Cook, like all of us, just wants a hug.

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Virtual reality has been the promise of the future for generations. And it keeps getting better with each passing year. But I remain sceptical that it's going to become mainstream any time soon. And it seems like I'm not alone. Apple CEO Tim Cook did an interview this morning on Good Morning America where he said that he's much more optimistic about augmented reality than VR.

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Big news of the day: Apple is investing in augmented reality so it can make more games like the extremely popular Pokemon GO. Wow. Wouldn't have guessed that would happen in a million years.

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Tim Cook is a graduate of Robertsdale High School in Robertsdale, Alabama. Until last month, it and other schools in the area provided MacBooks for teachers and students in grades three through 12; younger kids were given iPads. Recently, however, the district decided to stop giving its students the merchandise of its most famous alumna. It plans to replace them with Lenovo Chromebooks.

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Apple released details about its newest product today in Vogue, almost a month before the Apple event rumoured for March 15. Although this reveal was a departure from the company's standard keynote unveils, the choice to announce the new product in the pages of Vogue certainly fits with its growing shift towards high fashion.