terabyte

Wednesday, July 23, 2008
Entertainment

Hitachi Drops Acid, Explains Terabyte Hard Drives In Crazy Cartoon

1:20AM John Mahoney | It’s always great when companies break out of their stodgy PR molds and just go for it–remember those fantastic tokusatsu Norton Fighter ads? Here we have Hitachi, no strangers to the out-of-the-box viral video, ushering us all into the “Tera Era,” a magical wonderland of smiling flowers, talking bytes, hard disk actuator suns, and catchy Schoolhouse Rock jingles. The juxtaposition of traditional PR-speak on their YouTube page which looks like a clown threw up all over it (”This amazing collision of Capacity, Content and Culture”) and this video, which is just another kind of PR-speak, is still pretty incredible. Check out the original “Get Perpendicular” spot for comparison below. More »
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Friday, July 11, 2008
Hardware

Hitachi Deskstar 7K1000B is Power Efficient 1TB Drive, Has Encryption Too

3:00AM Kit Eaton | About a year ago we brought you the first retail terabyte HDD, the Deskstar 7K1000, and now Hitachi has released the Deskstar 7K1000.B. And Hitachi’s worked quite hard on it: With a 32MB buffer and a three-disk layout, it’s apparently the “world’s most power-efficient 1TB drive” and consumes about 43% less power when idling. And for those of you who think “bleh” to the power savings, it also has built-in encryption, which Hitachi says doesn’t impact on read/write speeds at all. Out soon for US$279, which puts it in competition with the Samsung HD103UJ. [Hitachi and BoingBoing Gadgets] More »
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