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Symantec Papercraft Bots: Must. Resist. Clever. Marketing.
11:15PM Mark Wilson | The only thing better than a robot may be a papercraft robot, and computer security software company Symantec clearly totally realises this. Because to better educate the public on various malware bots that can infect their systems, Symantec has released free thematic papercraft robots. And kudos to their marketing department–they aren’t covered in logos for Norton Antivirus or something. Here’s a picture of their identity theft bot. Hit the link to collect all two! [Symantec via boingboing] More »
Software
Norton Fighter, Symantec’s Awesome Japanese Ad Mascot, is Back
12:42PM Daniel Godfrey | You may have seen the first Japanese Norton 360 commercial featuring the Ultraman-esque Norton Fighter mascot a few months back. Now, Symantec has made what amounts to a full-length tokusatsu episode featuring the guy, and man is it great. While the first go-round pretty much looked like a few dudes running around Tokyo with a Handycam, this new release’s production value has upped considerably – complete with faux-vintage film grain look and a kickin’ soundtrack. We’ve also got a cute maid from a maid cafe, spam puns, an evil botnet named Botlas and a stunning Akihabara nerd attack! I won’t ruin the rest for you–check out part two below. My hat’s off to whoever Symantec is using for this ad campaign. Bravo. Now if only their software was as svelte as the yellow-suited future ninja they have advertising it. More »
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Symantec Advertises Norton 360 Antivirus in Japan With Ultraman-esque Character
4:33AM Jason Chen | We’re not passing any judgment on Symantec’s Japanese advertising campaign where they take an Ultraman-like character and have it beat up several black “virus” characters on the street to hype their Norton 360 product. Why? Because it’s actually pretty awesome. Way more awesome than the crappy anti-virus ads we get here in the US, which lack distinct a “men on the street screwing with people” vibe. Even if it’s slightly and subtly touching on Japanese racism to have a yellow-colored man beating up a bunch of black-colored men. We still approve (minus the racism part). [Norton Fighter via Japan Probe] More »
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