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The Absurd History Of Nike Air Technology

Like many soul-searching 1990s adolescents, I was obsessed with Nike Air technology. I’d pore over the latest innovations, from visible forefoot air to tuned air to other types of air. I’d even buy used joggers at the trash and treasure market and tear them apart to inspect the air. As my young brain developed and my understanding of biomechanics advanced, however, I came to a realisation: Nike Air is bullshit.

As Promised, Nike Finally Reveals BTTF II Air Mag Sneakers With Power Laces

Back in 2011, the Nike Air Mag, the shoes that Marty McFly wore in Back to the Future II, were released to a ravenous fan base. There was only one problem, unlike the shoes seen in the movie, Nike’s Air Mags didn’t have power laces. Nike promised they would come 2015, and today the company delivered.

Who You Gonna Call? Ghostbusters (Sneakers)!

The recent anniversary and the upcoming remake of Ghostbusters has paved the way for an invasion of new merchandise tied to the film. A lot of it has been mostly forgettable, except for these sweet sneakers from Nookiee styled after the character’s iconic jumpsuit uniforms.

Fitmodo: Our Favourite New High-Tech Running Shoes

If you want to get fit, having the right gear is half the challenge. You can supercharge your gym session, your afternoon run or your weekend trip out on the trail with a new pair of high-tech footwear — and there’s a lot to learn before you even go and try on your first pair.

Making Ballet Shoes Is A Delicate Form Of Art

Video: Ballet shoes are dainty, thin and unique. Jack Flynn and Nick David filmed this short documentary of the Freed of London ballet shoe factory in Hackney, London, to give us a look at how they’re made and the history behind the shoe factory and the people who have worked there for years.

One Day You'll Tell Your Grandkids Of A Time When Chewbacca Crocs Didn't Exist

With a new Star Wars movie on the horizon, the next few months are going to be an overwhelming onslaught of merchandising. But thankfully we’ve already hit rock bottom now that you can buy fur-lined Chewbacca Crocs — and not just in kid sizes.

An Amazing Ferrofluid Display Brings Nike's New Sneakers To Life

So far, the most practical use man has found for ferrofluid — the mesmerising black goo that reacts to magnets in cool ways — is as gorgeous eye candy. And that’s totally OK, because how else would have Nike realised this slick animated display for its new Kevin Durant sneakers?

The Process Of Making Shoes From Rope Is Complicated

The sole of an espadrille — a really basic form of shoe — is made from rope. Specifically, jute rope. It’s an impressive (although also totally quaint) process as the rope needs to be braided together with different twines and then hand-moulded and pressed into the shape of a foot. Here’s how it’s done.

How To Gain Traction When You're Running Or Walking On Snow And Ice

Even though winter conditions in Australia are nowhere near as tough as some places in the northern hemisphere, the technology exists to utterly eliminate poor-traction in any weather. You can either add it (affordably!) to your existing boots or shoes or buy a dedicated pair and it will help whether you’re just walking to work or want to keep training no matter the weather.

These Sneakers Are Made Entirely From Ocean Waste

Our oceans are full of plastic. Fortunately, scientists are mapping where it lies, which means we can begin scooping it up — and perhaps even start to use it to create new products, like these sneakers.

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