Is there a better way to advertise your increasingly expensive product while promoting the 2011 Autorai show than having British stuntman Steve Truglia do a complete 360-degree loop in a Fiat 500?
Let’s put that into perspective, shall we? The Titanic was 269.1m in length; famous cruiser QE2 was 293.5m and the Mayflower was around 33.5m. Shell’s proposed 468m-long ship is more like an island – minus the peg-legged drunks (hopefully).
A Shell station on Santa Monica Boulevard will begin dispensing hydrogen fuel later this month as part of a research program run by the US Department of Energy in conjunction with GM. The station will be followed in the next few months by other stations in the LA area in an effort to build the mini networks necessary to jump-start the production and adoption of hydrogen-powered vehicles. Shell’s hydrogen is created on-site with an electrolyzer, but all parties agree that this is only a short-term solution.
