sensis

Getting To The Guts of GPS

Navigation technology has really hit its stride over the last 12 months or so. In fact, these days it seems like every granny and their shopping trolley uses a GPS. But how much do we really know about these systems, which are becoming commonplace in our vehicles? I mean sure, we realise they help us get from point A to point B, but do we truly understand the guts of the gadget; the mapping technology?

To shed some light on the topic, we headed straight to the source and spoke with Fred Curtis, GPS navigation mapping guru and Commercial Manager at Sensis; Australia's leader in GPS mapping technology, whose mapping data, Whereis, takes pride of place in just about every major GPS brand, from TomTom to Garmin. Over the coming weeks, we'll share Fred's insights- as well as a few of our own-, to help make sense of this whole GPS map-tech business. Now, where to begin?

Sensis And Google Join Forces To Create Mega-Google Maps

Posted by Nick Broughall at 9:44 AM on November 4, 2008

Google's announcement of their partnership with Sensis' Yellow business listings reminds me of Dawn and Tim in the original UK version of The Office. Google Maps is like Tim - sometimes funny, sometimes entertaining, while the Yellow business listings are like Dawn - pretty in their own way, has an obvious attraction to Google Maps, but is stuck with some lout of a bloke (the rest of the Sensis stable) and so pretty much misses the opportunity to go off and get together with Tim... er, Google Maps.

Fortunately, yesterday was like the second Christmas Special, and the two announced that they were finally hooking up, with Yellow's business listings to be available on Google Maps in Australia from 2009.

Trading Post To Take On eBay

Posted by Nick Broughall at 11:46 AM on May 27, 2008

eBay aren't the most popular online auction site in Australia at the moment. They've been publicly flogged by every man and his Reserve Bank for their plans to restrict payments to PayPal only in the near future, not to mention disgruntled sellers unhappy with new feedback options.

So it's probably a very smart time for Sensis to take the Trading Post into the world of online auctions.

Today the Telstra subsidiary announced that they'd be launching auctions on the Trading Post website. And they've clearly structured their pricing model at disgruntled ebay sellers: it's free to list your item, you get the first photo free with every auction, and you only pay when you make a sale. On top of that, sales under $10 will only cost you 50 cents, while the most you'll pay for an auction is $24.95 on any item over $500.

Not only that, but they support a wide range of payment options including Paymate, bank transfers and credit cards.

Sensis Developing iPhone Apps, But Telstra Still Not Confirmed as Carrier

Posted by Nathan Taylor at 11:50 AM on March 17, 2008

In spite of the fact that we don't even know when the iPhone will hit our shores, Telstra's Sensis has already started development of iPhone applications. It has been advertising for iPhone developers across several sites.

This has naturally led to speculation that Telstra will be Apple's partner for the Australian launch of the iPhone, but Sensis is still saying it doesn't know who the iPhone carrier will be, and that it will want to work with the iPhone irrespective of who has it. [SMH]

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