Nike is showing off its latest technology for the upcoming 2012 Olympics in London, and the focus seems to be: lighter, lighter and more lighter. The highlight tech was Flyknit, a sort of yarn and fabric material that is engineered to be featherweight, formfitting and virtually seamless.
Nike+ was a super sweet tool for runners to keep track of their workouts. But what about the rest of your life? What if Nike+ could keep track of that? That’s what the brand new Nike+ Fuelband, an evolution of Nike+ in a simple Livestrong-styled wristband, tries to do.
Don Wright was diagnosed with myeloma — cancer in his blood cells and bone marrow — two weeks after running his first marathon. His doctor gave him a five-year survival estimate. Eight years later he has run 59 26.2-mile races in 41 states and takes just one pill per day to keep his cancer at bay.
It’s pretty hard to appreciate just how blazingly fast top-tier marathon runners are going for 42km. So this video ad for the NYC Marathon lets you attempt a marathon pace for just 18m. Nobody could do it.
