Asked why it took so damn long to get from Windows Mobile 6.1 to 6.5 (which there isn’t a whole lot of difference, honestly), Robbie Bach says that the shift from a business focus to an all-around one, was huge, and took a lot of time. More »
In my interview with Robbie Bach, I asked him about the viability of Windows Mobile as a consumer platform. Though many watchers doubt it, Bach seems convinced it’s a good play. Bonus clip:
At CES, I interviewed Robbie Bach, big boss of Microsoft’s Entertainments and Devices division, asking big questions about Zune, Windows Mobile and Xbox. First up: Why no mobile Xbox to rival Sony and Nintendo?
In an SFGate interview running today, Robbie Bach, Microsoft’s president for entertainment and devices, touched on many familiar points: Zune is more than a product, it’s a platform, and because of that, we shouldn’t be surprised if pieces of it turn up on other devices. However, as for a Zune phone or any other iPhone competitor, Bach stressed that there is a diverse array of Windows Mobile products to choose from, and added, “We don’t have any plans to make phones ourselves.” As for the old chestnut about a Blu-ray-equipped next-gen Xbox, he said, “That is so far out that there isn’t anything to talk about.” (He probably won’t change his mind by tomorrow.)
During the Microsoft keynote, we think Robbie Bach just said “We take [television software]seriously, it’s not just a hobby for us” (emphasis on ‘hobby’)
