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Yamaha has a brand new concept store in Malaga, Western Australia, a few minutes from the centre of Perth. Operated by West Coast Hi-Fi, the Yamaha Sound Centre opened its doors on Saturday, and it looks utterly stunning. We’re used to fancy stores from the likes of Apple, Bose and Samsung, but Yamaha has come out of left field with this one.
At the tail-end of last year, Sony and Microsoft released their first major consoles in more than five years. It was kind of a big deal, with multi-million dollar advertising campaigns, relentless media coverage and a strategic launch date aimed to capitalise on the Christmas shopping frenzy. You’d therefore expect these months to create a significant boost to JB Hi-Fi’s software sales. Except they didn’t. In fact, sales went in the opposite direction.
Would you ever walk into a stranger’s home and ask to buy the necklace draped on their side table? Or offer to give them cash for some of their cutlery? No? Well, meet Mira Schröder. She lives in an apartment that functions as a part-time showroom, where everything — including the amazing flippable bed above — is available for purchase on-site.
You’ve heard of Black Friday, the darkest day for American capitalism; Cyber Monday, where everyone gets out their latent shopping aggression online; now there’s even Grey Thursday, as retailers open on Thanksgiving Eve to get an edge on the competition. But, friends, have you heard of Brown Friday?
As we all know, both the Xbox One and the PlayStation 4 are in high demand. Stock is limited and retailers are battling over the next set of units. This means — that for stores like EB Games, JB Hi-Fi and Big W — pre-orders are all important. If they can prove demand is high at their store, they’ll get more consoles.
That’s why staff at Big W have been informed to try and sell pre-orders onto customers frustrated at the fact both consoles will most likely sell out quickly.
Remember when David Jones pulled the rip-cord on a whole bunch of its technology gear last year? Psyche! Turns out they’re getting back into it with a new partnership with Dick Smith that will see the gadget retailer pop-up in DJ’s stores around the country. Oh boy.