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Blackwater to Drop Xbox 360s Out of Planes as a Mercenary Recruitment Tool
Posted by Adam Frucci at 12:40 AM on July 29, 2008
You're probably familiar with Blackwater Worldwide, the mercenary group that works in warzones and doesn't allow itself to be held back by silly things like ethics or respect for human life. Well, they're looking to hire some new mercenaries, and they know that they want people with wartime experience. That means troops. How do you get on current troops' good side? How about dropping free Xbox 360s with Guitar Hero out of planes for them in Afghanistan?
With recruitment levels sagging, the U.S. Army is going the hyper-interactive route with an experimental new store that's right out of the Apple playbook. That is, if Apple Genius Bar employees greeted customers with Apache attack helicopter simulators, full-scale Army vehicle mock-ups, and wrap-around 270-degree video screens, instead of those paperless receipt scanner things.
