Rebranding

Comcast Rebrands Itself As Xfinity. Seriously? That’s All You’ve Got?

10:31AM February 4, 2010 | Brian Barrett

So, Comcast has some public image issues. And what do you do when you want to fix the perception but not the underlying problems? Change your name! Change it to the worst, pseudo-pornographic, retro-futuristic garbage money can buy. More »


Mobile

Microsoft Washing “Windows Mobile” Taint From Windows Mobile

8:40AM July 30, 2009 | John Herrman

So how do you market a mobile OS that’s essentially a superficial upgrade to a years-old product that a sizable bloc of techies think is the worst thing, ever, period? You change its name! To “Windows Phone,” apparently. More »