Quattro

Entertainment

If Gillette Invented The Guillotine It’d Be Much More Effective

6:00AM January 23, 2011 | Casey Chan

Three blades! Triple the effectiveness! And then Schick would come out with their Quattro Guillotine and then Gillette would up the ante to five and then it’d keep going until there would be no more heads to chop off… [Wulffmorgenthaler] More »

How Apple Enabled Google’s $US750 Million AdMob Purchase

3:13AM May 22, 2010 | Brian Barrett

Apple versus Google. That’s the major thread these days, two corporate monoliths duking it out for tech supremacy. But today, Apple‘s actions allowed Google to become the most powerful mobile ad company in the world. More »

Software

iAd: Apple’s Very Own Mobile Advertising Platform

3:48AM April 9, 2010 | Brian Barrett

Apple’s been eyeing mobile advertising ever since they snatched up Quattro back in January. Today, as part of their iPhone OS 4.0 announcement, comes iAd: Apple’s plans for in-app ads that are about to get a lot more interactive – possibly even fun. More »

A Hint At Apple’s Mobile Advertising Plans

6:47AM February 5, 2010 | Matt Buchanan

A small, but interesting note: Apple’s published an “App Store Tip” for developers that it’ll reject apps which “use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location”. It’s not to protect you. More »

Apple Wants To Do For Mobile Ads What It Did For Digital Music

4:07AM January 16, 2010 | Matt Buchanan

Apple’s interest in mobile advertising clearly goes beyond flicking Google in the nads, since they spent $US275 million on mobile ad company Quattro after losing AdMob to Google. In fact, according to BusinessWeek, Apple’s mobile ad plans are downright ambitious. More »

Apple Purchases Mobile Ad Company Quattro Wireless

2:45AM January 6, 2010 | Sean Fallon

Apple has spent $US275 million to jump into the world of mobile advertising by acquiring Quattro Wireless. It remains to be seen what changes Apple will make, and how they plan to compete with ad giants like Google. [BGR]

Apple Buying Quattro Wireless For $US275m?

2:45PM January 5, 2010 | Rosa Golijan

Following Google securing a place in mobile advertising with a $US750 million purchase of AdMob, there’s talk that Apple has purchased Quattro Wireless, an AdMob competitor, for $US275 million. What’s Apple getting into now? [All Things D]

Gadgets

Brother QuattroT 6000D: Now Even Sewing Machines Are HD

5:00AM January 3, 2009 | Mark Wilson

Are you still watching television in standard def? How humiliating. Because Brother has just announced the world’s first sewing machine with a built-in camera to display your work on an “HD” screen.

More »