Apple has spent $US275 million to jump into the world of mobile advertising by acquiring Quattro Wireless. It remains to be seen what changes Apple will make, and how they plan to compete with ad giants like Google. [BGR]
Following Google securing a place in mobile advertising with a $US750 million purchase of AdMob, there’s talk that Apple has purchased Quattro Wireless, an AdMob competitor, for $US275 million. What’s Apple getting into now? [All Things D]
