If your head's spinning from the buckets of chip splooge that's shot out over the past couple days, we don't blame you. There's been a new mobile chip launched or announced by every major player in the biz (Intel, AMD, Nvidia and Via), so no wonder it's all sticky and running together. Don't worry, here's a quick guide to what matters, who makes it, and what kind of stuff you'll see it in.

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Today AMD officialised its Puma notebook platform—AMD Turion X2 Ultra dual-core mobile processors with ATI Radeon HD 3000 graphics—"for superior 3D performance and HD image quality, with industry-leading wireless for greater throughput and range." As we've noted in the past, it's a consumer-grade laptop play, and performance-wise it's aimed a bit lower than the upcoming but delayed Centrino 2 from Intel. But it's here and backed by Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens Computers, HP, MSI, NEC and Toshiba. Odds are it will be an option on your next PC buying mission. Want to know more? Take a gander at the long-winded press release below.

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Intel's upcoming (and delayed) Centrino 2 isn't the only mobile platform in town. At Computex, AMD will be showing off its Puma platform, which is made up of a Turion Ultra CPU (aka Griffin), a mobile version of the 780G chipset and Mobility Radeon 3200 integrated graphics (yay synergy). AMD's mostly targeting "volume business and consumer markets," so it's aiming a bit lower than Centrino 2. Which seems to match how it performs in comparison, unfortunately. Still it's good AMD's finally getting it out the door, fighting the good fight. [TG Daily]

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Before iPod + Nike, there was Apple II + Puma. The built-in pedometer in these 1980s clodhoppers look like a recipe for some cracklin' good shin splints, if you ask me. After pounding the pavement, you download the time and distance to the Apple II via its game port to track your progress, along with your knees' crippling descent into being cartilage-free. I think they didn't take off because they lacked that crucial Walkman hookup. Hit the jump for a closer view.

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Look what happens when you approach your pals at various hip 'n' trendy magazines with a challenge: Sporting goods manufacturer Puma says, okay, build a $200 bicycle "depicting your magazine's personality" using only recycled bicycle parts. What was the result of this game Puma calls Re-Bike? You might think there'd be a half-dozen hunks of steaming junk, but apparently $200 goes a pretty long way when you're talking recycled parts. Check out the gallery; there are some good-looking bikes in there. Puma will be showing off the finished bicycles at all Bicycle Film Festival venues, and after that they'll all be auctioned off. [Puma, via Hypebeast]