Gizmodo Australia » promotions

Sony’s Added 10,000 PS3s To Their Bravia Promotion

Nick Broughall — Tue, 10 Nov 2009 23:07:06 +0000

They’re obviously selling those Bravias like hotcakes, because they’ve added another 10,000 PS3s to the giveaway. If you were going to buy yourself a Bravia, now’s as good a time as any…

[Sony - Thanks Andrew]

Japan Welcomes Windows 7 With Seven Layer Whopper Burger

Danny Allen — Thu, 22 Oct 2009 10:44:42 +0000

Even compared to its wacky Windows 7 parties, Microsoft’s promo with Burger King Japan is pretty out there. The Windows 7 Whopper costs ¥777 ($9.20), and is five inches tall. I’ll try to avoid any bloated jokes. D’oh, too late. [Electronista]

Sony Throws A PS3 At A Bravia TV At 80km/h ‘Cos You Do…

Nick Broughall — Wed, 21 Oct 2009 03:13:54 +0000

It’s to market the fact that Sony are once again giving away a free PS3 with the purchase of select Bravias TVs after October 22. There are 25,000 PS3’s available—a few less than last time—but really, all we really care about is expensive stuff smashing into each other.

There are some stats from the “experiment”, which should satisfy the mathematicians amongst you:

Fast facts on the crash test:
· PS3 Trajectory: Parabolic
· Impact Speed: 80km/hr = 22m/sec
· Mass of PS3: 3.2kg
· Kinetic energy of PS3 at point of impact: 774.4 joules
· PS3 deceleration: 246.9g = 2420 m/sec squared
· Force of PS3 on BRAVIA TV screen: 7744.0 newtons = 790.2kg force
· Sled deceleration: 40.0g = 392m/sec squared
· Force on sled: 470400.0newtons, 48000kg force = 48 tonnes force
· One 25kg metal bar stops the sled at the end of the track. A new bar is needed for every test
· Track speed: 80km
· Launch angle: 5 degrees
· Sled weight: 1.2 tonnes
· Track length: 60 metres, speed reaches 80km at 1 metre before impact
· Length PS3 travels when released: 3.19metres
· BRAVIA TV is mounted 2 metres from wall

You Can Be Microsoft’s Next Lauren

Nick Broughall — Tue, 09 Jun 2009 06:14:20 +0000

Microsoft Australia have partnered with the Nova radio network to leverage the ~~huge success of the~~ Laptop Hunter ads they’ve been pushng for the last couple of months. The end result is that they’re giving away $1300 each day to someone in Sydney, Brisbane and Melbourne to buy a new PC.

Rather than an ad campaign, this is more a promotion, so instead of just being given the cash, you need to find the “laptop hunter” by following clues given on Nova’s breakfast radio program. It’s happening in Sydney and Melbourne this week, ending on Friday June 12, while Brisbane’s version runs all next week.

Considering just how geeky you guys all are (in a good way) I can’t see $1,300 going far enough to get you the kind of PC (or Mac) you’d be happy buying. Still, once you sell that $1,300 PC on eBay, you’ll be most of the way towards getting a laptop you might actually find practical.

Based on the successful PC Hunter campaign in the United States, people in Sydney, Melbourne and Brisbane will have the opportunity to score A$1300 to buy a new Windows Laptop. The challenge requires participants to follow clues to locate the ‘Laptop Hunter’ – who guards the cash while blending into the busy CBD crowd – before embarking on a quest to find the best high performance Laptop their newly acquired money can buy.

The campaign starts in Sydney and Melbourne today and runs until Friday 12 June, with one person winning cash to buy a new Windows Laptop each day in each centre. Brisbane’s competition will run next week from Tuesday 16 June to Friday 20 June, with one person winning cash to buy a new Windows Laptop each day.

Clues on how to find the ‘Laptop Hunter’ will be broadcast during the Nova breakfast program at around 8.30am each morning of the campaign. Clues will also be distributed via Windows Instant Messenger, Twitter and email.

Microsoft’s ‘Laptop Hunter’ partnership with Nova is part of a wider communication initiative to share with Australian consumers the excellent value and performance of Windows PCs.

[Sydney, Melbourne and Brisbane Nova]

Terminate Yourself (Or Your Cat)

Mark Wilson — Wed, 08 Apr 2009 20:04:11 +0000

If you’ve ever wondered how you’d look as an evil robot from the future, Terminate Yourself (a promotion for Terminator Salvation) is happy to indulge your curiosity. Note: Cats actually appear less evil as Terminators.

Virgin Are Giving Away A Virgin Galactic Flight… (Kind Of)

Nick Broughall — Mon, 02 Feb 2009 00:23:43 +0000

Oh God yes. Remember the otherweek when we told you that Virgin Blue were teasing the idea that they were giving away a trip on Virgin Galactic? Well they are. Or, to be more precise, they’re giving away 25 million Velocity frequent flyer points, which is enough to claim your place on a trip to space.To go in the running to win the 25 million points, you need to start acquiring Velocity points – every point gained gives you one entry to try and win the prize. They’ve tried to further entice you by getting the banks to give away 25% more points on Velocity rewards cards as well.

There’s also some other prizes on offer for those who don’t like the idea of becoming a space monkey, like a pair of Alfa Romeos, a $150,000 holiday wherever you want or a $170,000 shopping spree. But seriously, who would choose any of these over the chance to become one of the few elite people to have travelled into space?

The promotion will be running until the end of June, and is only open to Australian Velocity members, which fortunately narrows the potential winners. Now all I have to do is find a way to “take care of” all the other potential winners to guarantee my victory… Anybody want to help me out?

[25 Million Points -- Thanks Brian!]

OLPC Brings Give 1, Get 1 Promotion To Australia

Nick Broughall — Mon, 24 Nov 2008 23:00:29 +0000

The OLPC movement rode a rollercoaster of ~~fun~~ ~~disaster~~ danger when it decided to try and give away a unit to kids in need for every unit sold to US customers last year. Now that rollercoaster ride is coming to Australia.

If you purchase an OLPC laptop, you’ll also be donating another unit to a child in need in outback Australia or the Pacific Islands. According to the website, this deal kicks off on November 30 and will only run until December 31, so get your orders in sooner rather than later.

For some reason, the OLPC is still priced in US dollars, with GST chucked on top of that, which is a kind of dodgy way of doing it, if you ask me. Still considering they’re actually making an effort to try and chance the world one laptop at a time, I suppose we can forgive them.

You can order your OLPC at Laptop.org for $US399 plus GST from November 30.

[Laptop.org]

Radio Station 2UE Becomes 2U-Wii – Get it?

Nick Broughall — Fri, 31 Oct 2008 03:00:00 +0000

Nintendo’s marketing strategy seems to be a it… strange. They seem to be completely ignoring, you know, gamers, and going for a generation of older, non-gaming people. I mean, I know the Wii is fun for all ages, but who knows how much cash must have changed hands for radio station 2UE to actually change their name to 2U-Wii for three weeks. It’s not just a gimmick either – their website has been overrun with the new 2U-Wii logo and the radio DJs are presented as Miis pretty much everywhere except for photos online.

The worst part is that they’re actually giving away $20K worth of Nintendo gear. Even though the Wii gets older people to play games, do they ever pull it out once the initial enjoyment of Wii Sports has worn off? No. Of course, neither do most of us, I guess, so my argument seems to have a glaring hole in it.

Oh well, carry on Nintendo. Can’t wait until you decide to fork over craploads of cash to CBS in the US to create half a dozen episodes of DSi: Miami, where victims are bludgeoned to death with Wiimotes…

[2U-Wii]

Samsung Giving Away $380,000 Worth Of Kit From November 1

Nick Broughall — Thu, 30 Oct 2008 00:30:52 +0000

What economic crisis? On the back of the news that Sony’s giving away craploads of gear with the launch of Quantum of Solace, plus Samsung’s own “Buy a Samsung TV get a free Blu-ray player” promotion, the Korean electronics giant is backing it up with a $380,000 promotion over the Christmas period. Starting November 1, customers who buy an applicable Samsung camera, video camera, MP3 player or DVD player will go in the draw to win an hourly prize of a camera, video camera, MP3 player, DVD player, Blu-ray player or even (if you’re lucky) a 32-inch Samsung TV. Prizes will be drawn hourly, so the chances of winning are probably pretty good. It runs between November 1 and January 2 next year, and you can check out the list of selected Samsung products below.

So who’s promotion is going to get you to buy their product? Sony or Samsung?

Digital Still Cameras: S860; L100; L110; L201; L310; i8; NV4; NV24HD; NV100HD

Camcorders: VP-DX100i; VP-MX20, VP-MX20C; VP-HMX20C; VP-D381i

MP3 players: S2; S3 (2GB, 4GB, 8GB); Q1 (8GB,16GB), K3 ( 2GB &4GB), T10 ( 2GB,4GB,8GB),S5 (4GB & 8GB)

DVD players: DVD-SH853; DVD-SH855; DVD-SH873

Sony’s Milking Quantum Of Solace For Everything It’s Worth

Nick Broughall — Tue, 28 Oct 2008 00:30:52 +0000

Sony just can’t seem to get enough of Bond. James Bond. Not even a week after wrapping up their not-officially-a-Bond-promotion-but-it’s-called-the-”Quantum-Code”-so-you-don’t-have-to-use-too-much-imagination-to-see-where-they-got-the-idea-from Quantum Code promotion, they’re at it again, this time offering a range of Bond-style adventures.

To be eligible for this promotion, you’ll need to pony up the cash: “For every $50 spent on participating Sony products, consumers will have the opportunity to win one of seven world-class Bond-style adventures.” There are also daily prizes including PS3s, 007 DVD box sets, movie vouchers, BigPond music download credits and adrenalin vouchers (whatever they are).

Of course, Sony are pimping the QR codes again, with the chance to double your chances in store by scanning a QR code. Considering each of the seven major prizes is worth up to $30,000 each, this isn’t exactly a bad promotion to try and win. For a full run-down of the prizes and specifics on how to enter, see the full release below…

Sony Australia unveils blockbuster Quantum of Solace consumer promotion
Win one of seven world-class Bond-style adventures
Sydney – 27 October, 2008 – To celebrate the return of the world’s most enduring secret agent, Sony Australia has unveiled a blockbuster consumer promotion. For every $50 spent on participating Sony products, consumers will have the opportunity to win one of seven world-class Bond-style adventures.

“James Bond epitomises sophistication, quality and international appeal, which is a perfect fit with the Sony brand,” said Toby Barbour, Head of Strategy and Brand Development, Sony Australia.

“Sony Australia is combining technological innovation with entertainment content to deliver the energy and intensity of Bond like no other. From the latest XBR series Full HD BRAVIA LCD TVs with RGB Backlight LED, to our new Blu-ray players with BD-Live functionality, Sony’s leadership in high definition combines with one of the world’s most powerful movie franchises,” said Barbour.

The promotion started on 27 October 2008 with daily draws over 62 days. In addition, thousands of daily prizes, including PLAYSTATION®3 consoles, 007 DVD Box sets, Adrenalin vouchers, Greater Union double-movie passes and BigPond Music download credit will be awarded. As an additional incentive, on selected Sony products, a range of exclusive gifts with purchase will also be offered.

Ross Fielding, Executive Director, Telstra Product Management said the integration of Telstra mobile code technology boosted the competition’s interactivity.

“This is one of the first examples of a major brand harnessing Telstra’s new mobile code technology, which is available free on a growing selection of Next G™ mobile phones. Using the Telstra Code Reader customers can easily scan QUANTUM codes featured on competition advertising to double their chances of winning Sony prizes. It’s an exciting response mechanism that bridges the traditional and emerging mobile advertising worlds to immediately connect consumers with campaign content,” Ross said.

The seven main prizes, worth up to $30,000 each, include:

UK Bond Adventure
Visit the Beaulieu Car Museum in Hampshire (formerly MI6 Headquarters). Take an extreme ride along the Thames in a jet boat and enjoy dinner at the famous Rules restaurant, before suiting up in style at one of London’s famous Saville Row tailors.

Italy Bond Adventure
Travel to Italy to live the high life. Indulge in a famed Sienna spa, enjoy a guided visit to the “Bottini” Underground waterworks, dine at one of Italy’s top private wine cellars and relax in five star boutique luxury.

LA Bond Adventure
Receive an exclusive invitation and tour of a private car collection at the Galpin Aston Martin. Dine with a Hollywood stuntman followed by a set visit and live stunt demonstration to practise your own action hero moves.

Monte Carlo Bond Adventure
It’s the lifestyle enjoyed by movie stars, royalty – and secret agents. Experience a helicopter transfer from Nice airport to Monte Carlo, before trying your luck at the Grand Casino in Monte Carlo. Then, enjoy some relaxation with access to a marine day spa followed by lunch.

Sydney Bond Adventure
Get your adrenalin racing with a series of extreme adventures. Travel to Sydney for a prize pack including a helicopter sightseeing tour, an extreme boat ride of Sydney Harbour and a day behind the wheel of an Aston Martin Vantage. Then, relax with some fine dining and luxury accommodation.

Las Vegas Bond Adventure
Experience the thrills of the Las Vegas nightlife. Receive return Limo transfers to and from the airport, try your luck at the gaming tables with a croupier/gambling lesson, receive a race car driving experience and then get the best views of the Nevada desert with a Grand Canyon helicopter sightseeing tour.

007 Cash Bond Adventure
Receive an attaché case filled with $15,000 cash and design your very own custom Bond adventure.

Double your chance of winning with QR codes
For a double chance of winning, scan the associated QR Code on your mobile phone. Click the link on the mobile site home page to receive a unique code via SMS. For consumers who cannot scan the QR code, an SMS mechanism will also be available to unlock the password. Simply SMS the word ‘CODE’ to 1999BOND to receive an SMS back with a unique code. Consumers can then enter this unique code online to receive double the entries in the daily prize draws when purchasing Sony products.*

For further information on this exciting promotion please visit www.sony.com.au/Bond.

About QR Codes
QR (or ‘Quick Response’) Codes are a new type of barcode designed to be read by mobile phones. Compatible 3G phones equipped with a camera and the correct reader software can scan these codes, revealing an interactive multimedia experience or redirecting the viewer’s phone to a URL.

Sony’s partnership with Telstra gives Next G™ network customers a seamless competition experience in more places. Next G™ customers with compatible handsets need only launch Telstra’s pre-installed Telstra Code Reader from their My Place phone menu and point their mobile phone cameras at competition codes to access video-rich clues for free.**

Telstra Mobile Codes were launched in July and already more than 1 million Australians have the free barcode reading software installed on their Next G™ mobile phones.

Quantum of Solace
Quantum of Solace continues the high-octane adventures of James Bond in Casino Royale. Principal photography began on 7 January 2008. The film was produced for EON Productions by Michael G. Wilson and Barbara Broccoli, directed by Marc Forster and stars Daniel Craig as the legendary secret agent, James Bond. The screenplay was written by Oscar® winner Paul Haggis (Crash, Casino Royale), Neal Purvis and Robert Wade. The release date only at the movies for Quantum of Solace will be Wednesday 19 November. For more information, visit www.QuantumOfSolace.com.au

*This is a free service for Telstra, Vodafone and 3 customers; however charges will apply for Optus mobile customers.

** Video clues are also available free to mobile phone users on the Vodafone and 3 networks.