I’m a big fan of (Product)RED. I think Bono’s idea to get international companies to donate a portion of their profits on certain red-coloured products, no matter how small, to fight AIDS in Africa is brilliant. But that’s the thing – the products are all red. But now that Dell has gone and released some (Product)RED laptops with special designs on them that aren’t red, well it feels just like the Large Hadron Collider exploded and we’re living in an alternate dimension to reality…
There are three new designs from artists Joseph Amedokpo, Siobhan Gunning and Bruce Mau under the (Product)RED banner that you can choose when you purchase either a Studio 15 or Studio 17 notebook from Dell. With each sale of one of these laptops, Dell will be donating $20 to fight AIDS in Africa.
The other two designs are below. If you were considering picking up a Dell lappy, then you should definitely consider getting a (Product)RED model – not only do they look good (even if they aren’t in red), but you will be making a difference, and that’s the fashionable thing to do these days, isn’t it?
Dell has come out with an update to its XPS One computer system, making it generally bigger and more powerful than the previous iteration. The XPS One 24 now comes with a 24-inch 1080p display, JBL speakers and subwoofer, an Intel Core 2 quad core processor, and an NVIDIA GeForce 9600M GT graphics card. A Vista Home Premium version starts at $US1,699 and a Vista Ultimate begins pricing at $US2,299. If you buy the (PRODUCT)RED version, you’ll be donating either $US50 or $US80 (depending on configuration) to the fight against AIDS. Of course, you could also fight AIDS by donating directly to charities rather than engaging in feel-good consumerism, but then you’d actually be Red… you know, in that (shudder) distribution of wealth sense.
