Product Placement

Entertainment

Product Placement Goes Back In Time

7:40AM July 7, 2011 | Adrian Chen

It’s bad enough that every current television show and movie shoves brand names in your face. Now, networks are digitally inserting new products into old television shows. More »


Entertainment

Apple Placed Its Products In A Third Of Last Year’s Box Office Hits

5:40PM February 23, 2011 | Rosa Golijan

We’ve seen plenty of posts rounding up screenshots of weird Apple product placements in movies, so it should come as no surprise that Brandchannel, the website of global brand consultancy Interbrand, deemed Apple as the brand with the most total product placements in movies last year. More »


Entertainment

Does Carrie Give Up Her Mac For A HP Netbook In SATC2?

8:22PM May 27, 2010 | Kat Hannaford

In today’s news-you-wish-you-didn’t-know, there’s a vicious rumour circulating that Carrie Bradshaw swaps her MacBook for a HP netbook. Albeit one designed by fashion designer Vivienne Tam. Gasp! Phone the girls! We have a MAJOR situation on our hands! More »


Gadgets

Is Product Placement Better When It’s About Gadgets?

6:40AM May 27, 2010 | Jason Chen

Alan Wake (fantastically entertaining game) is one of the more conspicuous about in-game advertising. Hell, they even work products into the gameplay itself. Penny Arcade’s take on this is only slightly exaggerated, if you can believe it. More »


Entertainment

30 Rock‘s Emphatically Branded Windows Computer Is Confusing

4:45AM October 25, 2009 | Dan Nosowitz

On this week’s 30 Rock, we found out Jack’s (or Jack’s designer’s) choice of computer, and it’s a weird one: It’s a prop model of a computer that doesn’t exist, yet it’s forcefully branded with the Windows logo. More »


Geek Out

iPhone’s Cheesy CSI Cameo Requires Serious Suspension Of Disbelief

12:00AM October 10, 2009 | Danny Allen

Sorry AT&T. I know CSI never lets plausibility get in the way of a good story, but watching them crawl through an underground tunnel and exclaim the iPhone has “outstanding reception”, made last night’s episode harder to believe than usual. More »


Entertainment

MacGruber Shills for Pepsi, Changes Name to ‘Pepsuber’

1:00AM February 2, 2009 | Jack Loftus

MacGruber, the gadget-heavy SNL sketch that always ends with an explosion, was heavy on something else last night: Product placement. And not even a cameo by Richard Dean Anderson—MacGyver himself—could save these three commercials.

More »


Entertainment

A Lesson in Gadget Product Placement, Courtesy of Scooter Smiff

11:02PM December 3, 2008 | John Herrman

Moderately musical little person Scooter Smiff has helpfully demonstrated, point by point, how not to endorse gadgets in your music video.

More »


Mobile

Nokia 5800 XpressMusic Pimped in Christina Aguilera Video

9:20AM October 29, 2008 | Sean Fallon

After making an appearance in a recent Britney Spears video, and showing up again in Christina Aguilera’s video for “Keeps Gettin’ Better” (about 1:07 in), Nokia’s marketing strategy regarding their new 5800 XpressMusic is becoming pretty clear. At least this time the singer can actually, you know…sing. Hit the jump to check out a couple of stills.

More »


Entertainment

The Real Stars Of Our Favourite Movies: Gadgets and Cheeseburgers

1:00AM October 23, 2008 | Mark Wilson

We love high budget sci fi and action as much as anyone, but who really starred in Iron Man? Robert Downey Jr? Sure, he made an appearance. But so did his co-stars Apple, Dell and Burger King. The Dark Knight? Christian Bale peeked his head in, but so did Canon, Nokia and Bang & Olufsen. Antrepo Design Industry has gone through some of our favourite films and remade the movie posters with a bit more honesty and brand awareness. The ads are a tad light on explosions, but they pack a mighty punch of truth and justice:

More »