product placement
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Behind The Velvet Rope: Inside Samsung’s VIP ‘White Glove’ Service
Product placement is worth its weight in gold these days, but almost every show is filled to the brim with Apple phones, laptops and tablets. So how is Cupertino’s biggest rival, Samsung, meant to compete and get its products into the hands of influencers? Welcome to Samsung White Glove: the VIP program you’ll want to…
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Apple Placed Its Products In A Third Of Last Year’s Box Office Hits
We’ve seen plenty of posts rounding up screenshots of weird Apple product placements in movies, so it should come as no surprise that Brandchannel, the website of global brand consultancy Interbrand, deemed Apple as the brand with the most total product placements in movies last year.