If the rumour that Apple is poaching PR talent from gaming companies plays out as fact in the coming days, let there be no more doubt the company is continuing to position iOS as a viable game development destination. [AppleInsider]
You would think that companies like Microsoft and Sony would focus on trying to better their opponent with better software, better hardware and better support. Today, both Sony and Microsoft showed where the heart of their blood-fued really lies – PR. More »
In the wake of Apple’s peculiar iPhone 4 Strikes Back! press conference, you’d be normal if you expected miffed competitors, especially after Jobs threw the likes of Blackberry, HTC and Nokia under the “Antennagate” bus. Now HTC is hitting back: More »
Why fix the spill when you can fix the brand? That pretty much sums it up, doesn’t it? We’ve seen how BP deals with coffee spills. Here’s how they deal with rebranding. More »
VHA – the result of the recent Vodafone and Three merger in Australia – is either looking for some cheap publicity or sucking up to Apple. Or both, considering this announcement we received yesterday after the iPad announcement: More »
Oh, other companies are being hit by this so-called recession? Not Panasonic! It’s headed to the top of the tech world on a pile of cordless phones. They’re gonna ride this wave forever! More »
