Tagged With polaroid

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In 2008, Polaroid announced it would no longer produce instant film. Then, the Impossible Project took the opportunity to buy up what little was left of this division of the company and has spent the last eight years reformulating and reviving the once-popular original format instant film. The I-1 ($US300) is Impossible's first proprietary camera, and it has done an excellent job of marrying the old school format with new school technology. It's basically a funky-looking Polaroid camera you can control with your phone.

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The Polaroid Socialmatic — more commonly known as the that Instagram camera thing — feels like it has been on the "coming soon" list for years now. But behold! The Socialmatic is finally shipping, and we had a bit of a play with it at this year's CES. So what does a $300 Instagram camera from Polaroid actually do?

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Most of the new/old retro toy film cameras that come out nowadays bore me to death, but this one is actually pretty neat. It's a hand-made pinhole camera that takes pictures on Polaroid instant film, creating distorted but magical views of the world.

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We were cautiously optimistic when the concept for the real-life Instagram camera, the Socialmatic, popped up online last year. Now, despite a few concerns, Polaroid is officially making the design a reality. The company is partnering with Socialmatic, and when the camera is available this fall, it will allow photographers to either instantly share their shots on "major social media networks" or just run off a hard copy using the device's built-in instant ZINK printer.

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Polaroid is a non-entity these days, but instant photography lives on in the digital photos we produce at dazzling speeds. We're addicted, and that's what made Polaroid the hottest tech company in the world when its first blockbuster consumer product, the Model 95 Land Camera, went on sale. That was 65 years ago on Black Friday, November 26, 1948.

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Even though digital cameras provide us the same instant gratification after snapping a photo, Polaroid's instant snapper still has a cult following. Of course, that also means that instant film is more expensive than ever, so if you're just a fan of the Polaroid camera's iconic design, this Pola Roll toilet paper holder is a cheaper way to keep one around for posterity.