Apple’s gone out and bought itself another mapping company. This time it’s Canadian firm Poly9, which makes interactive 3D software designed for use in a browser. It could be an important step towards Apple making their very own Google Earth.
A few months ago, Apple bought their own mapmaker, Placebase, which seemingly opened the possibility of non-Google-y maps. Now, they’re looking for an iPhone maps engineer to “rethink how users use Maps and change the way people find things.”
The Apple/Google divorce continues to come into focus: Apple quietly bought Placebase, a mapping service company, back in July. Apple doesn’t buy companies it’s not going to use. Meaning, Apple’s getting into making their own maps. Peace out, Google.
