What Makes An Image Go Viral? Could Be As Simple As Colour 

Never before in human history has it been so easy to share, like, pin, reblog, images. That’s, like, totally awesome for teenage girls showing off their prom dresses, but it’s also a pretty huge boon for scientists studying what makes images shareable. And it could be something as simple as colour.

The Solution To Awful iOS App Store Navigation Is... Pinterest?

There are more than 1.4 million apps available on iOS and finding them can be an absolute nightmare. Now, Apple and Pinterest have announced a new collaboration that will allow users to pin and download apps directly to and from Pinterest boards.

Researchers Use Oculus Rift And Augmented Reality To Put Facebook On Your Wall

Do you want to have a Facebook wall on your actual wall? With the work of a bunch of certified geniuses combining virtual reality and depth-sensing cameras like Microsoft’s Kinect, it’s now possible.

Pinteresters Can Finally Talk To Each Other

Pinterest is fun for planning and daydreaming about all kinds of things, but it can turn into a compulsive solo habit. Now, though, Pinterest users can finally actually talk to each other.

Apocalypse Preppers Are Using Pinterest To Plan For The End Of The World

Pinterest is a great place to plan for a fun birthday, a zesty cocktail party, a beautiful wedding, or… the apocalypse. No seriously, there’s a whole subculture of so-called “Preppers” who maintain pinboards devoted to getting ready for the end of the world. It’s more cheerful than it sounds.

Pinterest: Great For Weddings, Recipes, Restraining Order Violations

Last week, a woman was set to stand trial for violating a restraining order taken out by her estranged daughter. The violation? Following her daughter’s Pinterest page.

Amazon's New Pinterest Ripoff Just Begs You To Buy Stuff

Amazon has a brand new feature. It’s Pinterest! Basically. Meet Amazon Collections.

Presenting The Scientifically Perfect Pinterest Picture

Cool cucumber, weathered wood, crocheted doily — apparently these are the makings of the perfect Pinterest picture. That’s according to a year’s worth of research provided to Wired by data-crunching startup Curalate.

Pinterest Embraces Its Porn Problem Artistically

A little over a year ago, everybody started freaking out about Pinterest’s new porn problem. “Officially, there is no porn on Pinterest,” Business Insider’s Jim Edwards declared at the time. “But there is porn on Pinterest, and it appears to be a growing problem.” Oh noes! There’s porn on the internet?!

The Old World Translations For Modern Day Social Networks

You know all the social networks we use? Facebook, Twitter, Instagram, Pinterest, hell even LinkedIn and everything else? They’re all just replacing old stuff we used to do by ourselves at our desks.