Pininfarina

Computing

Gateway’s Pininfarina Designed ID Notebook

10:12AM April 8, 2009 | Matt Buchanan

Gateway’s ID series are the first computers designed by Pininfarina (of Ferrari fame). The signature aesthetic seems to be the swoop at the bottom of the monitor—not mind-blowing, but better than BMW’s HP effort.

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Pininfarina Xten Ergonomic Office Chair Makes Sedentary Look Speedy

12:00AM August 18, 2008 | Jack Loftus

Believe it or not, this Pininfarina Xten office chair is only three degrees of separation away from failed Gizmondo exec Stefan Eriksson. But before we begin that game, let’s delve deep into this US$3,000 office chair, shall we? The seat cups your nether region with “Technogel,” which the designers claim reduces spreadsheet and coding fatigue by 60% (fatigue? from sitting down?). The gel is coated with Dynatec fabric, an Olympic games staple that wicks away sweat from the bodies of today’s athletes. No swamp arse for you! The chair also comes in a range of colours. Feisty. I like that. But what of Eriksson? Here’s a hint: Ferrari.

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