Pepsi is being sued by a Madison County, Illinois man who claims he found a mouse in his Mountain Dew. Ho-hum, right? But wait, Pepsi came up with the greatest defence ever: you’ll never know you’re drinking mouse! More »
The clincher in Pepsi’s new “social” vending machine platform is the ability to gift Pepsi beverages – and retrieve your gifted beverages – which is kind of awesome, putting vending machines at the same level of 2000s-era commerce as other electronic stores, say, iTunes or Amazon. More »
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If you drive a Pepsi truck to 3800 Rue Ontario, Montreal, it davidcopperfieldly morphs into a Coca-Cola truck. At least, that’s what happens if you do it in Google Street View. More »
Pepsi and Waste Management are teaming up to make every kid’s on-the-go recycling dream come true with Dream Machine, a giant, computerised recycling bin that doles out points for returned bottles. Because who needs deposits when you can have dreams. More »
Pepsi’s “Amp Up Before You Score” iPhone app is intended to help men score with women (and brag about it with their friends on Facebook or Twitter). Not surprisingly, this has created something of a PR issue. More »
