Nike is showing off its latest technology for the upcoming 2012 Olympics in London, and the focus seems to be: lighter, lighter and more lighter. The highlight tech was Flyknit, a sort of yarn and fabric material that is engineered to be featherweight, formfitting and virtually seamless.
I can’t believe Nike’s churned out 27 different Air Jordans already. The 2012 model is a far cry from the high tops I wore in high school, with a bevy of accessories that customise the shoe to anyone’s playing style.
With prosthetic limbs designed to look like a human foot, wearing a shoe is no problem. But the unique shape of those carbon fibre prosthetic blades worn by athletes obviously can’t accommodate a traditional shoe, so Nike invented a new one.
Nike+ was a super sweet tool for runners to keep track of their workouts. But what about the rest of your life? What if Nike+ could keep track of that? That’s what the brand new Nike+ Fuelband, an evolution of Nike+ in a simple Livestrong-styled wristband, tries to do.
Pizza boxes themselves have a pretty impressive history of design. So when you cross them with something iconic like Jordans? It’s cool enough to make me stop thinking about why in the world anyone would want me to associate pizza with feet.
The Nike Air Mag auction has wrapped up and has raised $US5.6 million for the Michael J. Fox Foundation for Parkinson’s Research ($US11.2 million if you count Sergey Brin’s contributions). It was an absolutely worthy cause for the iconic shoe.
