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The Absurd History Of Nike Air Technology

Like many soul-searching 1990s adolescents, I was obsessed with Nike Air technology. I’d pore over the latest innovations, from visible forefoot air to tuned air to other types of air. I’d even buy used joggers at the trash and treasure market and tear them apart to inspect the air. As my young brain developed and my understanding of biomechanics advanced, however, I came to a realisation: Nike Air is bullshit.

Michael J. Fox Tries On His Self-Lacing Nike Mags For Jimmy Kimmel

As a species, we may have overdone it with October 21’s rapture-like celebration. But no one can deny that the best moment of Back To The Future Day was when Nike delivered the first pair of self-lacing Mags (AS PROMISED) to one Michael J. Fox.

Fitmodo: Our Favourite New High-Tech Running Shoes

If you want to get fit, having the right gear is half the challenge. You can supercharge your gym session, your afternoon run or your weekend trip out on the trail with a new pair of high-tech footwear — and there’s a lot to learn before you even go and try on your first pair.

The Latest In Technical Outdoor Wear: How To Maximise Your Adventure

The weather’s getting warmer across Australia as we barrel head-first into a sweltering summer, and that means it’s time to get outside and get exploring. Whether you’re planning an afternoon bushwalk in the scrub behind your house, or a fortnight-long trek through the middle of nowhere, there’s plenty of high-tech clothing that you can pick up to make the journey more comfortable.

Did Nike Just Reveal Its Back To The Future Shoe?

Does this tweet from a former art director at advertising agency Wieden+Kennedy in Portland show us the first look at a functioning version of Nike’s long promised Back to the Future II powerlace shoes? Hopefully!

An Amazing Ferrofluid Display Brings Nike's New Sneakers To Life

So far, the most practical use man has found for ferrofluid — the mesmerising black goo that reacts to magnets in cool ways — is as gorgeous eye candy. And that’s totally OK, because how else would have Nike realised this slick animated display for its new Kevin Durant sneakers?

Dear Nike, When Can We Expect Those Shoes From Back To The Future II?

Back in January, Nike announced that it would release the self-lacing shoes from Back to the Future Part II by the end of the year. Well, it’s August already, and we’d just like to kindly remind Nike that the clock is ticking. No pressure.

This Is How Nike Sneakers Inspired By Classic Album Covers Could Look

Sneakers are nice and all, but they tend to work on one design level: if they look nice, they kinda just… look nice. But what if they were inspired by classic album covers?

Converse Redesigned Its Iconic Chucks For The First Time In 98 Years

Some would consider it as sacrilegious as when Coke dabbled with its classic formula back in the ’80s, but after 98 years Converse has updated its iconic Chuck Taylor All-Stars. On the outside they look nearly identical, but on the inside the Chuck II is actually far more comfy for your feet.

These Futuristic Nike Shoes Are Inspired By The Back To The Future Shoes

Because 2015 in real life hasn’t caught up to 2015 in Back to the Future, we don’t quite have dreamy auto-lacing Nike shoes. But! What we do have are these slick new Nike Hyperdunk 2015 that totally look ripped from the future and were actually inspired by the Nike MAG from BTTF 2.

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