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Nike doesn’t realise it yet, but it could single-handedly make your fridge the most entertaining spot in your home — at least if you’re a sneaker freak. Because instead of poetry or Scrabble, the shoe maker has created a wonderful set of magnets that lets anyone be a sneaker designer, as long as you’re OK with never being able to wear your creation.
It’s baffling to think that it’s taken until the year 2013 for Hasbro and Nike — two of the most powerful brands from the 1980s and 1990s — to finally team up and pay proper tribute to one of the best cartoon bad guys of all time. And while this isn’t the first Nike and Transformers mashup, this amazing Megatron-themed set of shoes are the first that self-respecting Decepticon fans might actually want to wear.
The FuelBand was Nike’s first foray in fitness trackers, a sleek, stylish piece of wristwear that served as a constant reminder to be less lazy. The FuelBand SE is its wearable tech successor. But aside from a new splash of colour on the band, it doesn’t offer many more ways to make you move your butt.
First and foremost, a good pair of snowboarding boots should get you down a slope safely and with a good measure of comfort. But Nike also wants you to be noticed, particularly if you’re competing and need to impress a bunch of judges. So with its latest snowboarding boot — the LunarENDOR QS — Nike’s enhanced its iconic swoosh logo with 30 glowing LEDs so that when you’re pulling a spiralling Double McTwist 1260, you’ll be an impossible to miss swirl of blue.
We’ve all felt it: The unique kind of envy that results from encountering something you want, but can’t afford. For some of us, it’s the new iPhone. For others, it’s a hot tub boat. For artist Jason Ruff in his younger years, it was sneakers and cigarettes — which serve as materials for his latest project.
Nike’s newest iteration of its signature activity tracker seems… fine. It’s slightly more water resistant, it has some new tapping functions, and it’s added Bluetooth 4.0. That’s good! But the real question is whether it’s enough of an upgrade to keep up with an increasingly crowded field of activity trackers. Here’s how it compares.
Here are the jewels that will adorn the feet of the world’s greatest basketball player LeBron James for the upcoming basketball season. They look like they’re brilliantly cut like a diamond. They look like something Iron Man might wear in his future. They also look like something an outer space alien version of The Thing would wear on his feet. Basically, they look nothing like how most basketball shoes are supposed to look.
If you’re a company like Nike, what happens when you slap together two of your most innovative shoe technologies? Well, in this case, you get the Free Flyknit. By combining the mid-range cushioning provided by the Free+ 5.0 midsole and form-fitting Flyknit upper, Nike thinks it’s created one of the most barefoot-like experiences.
In our ongoing coverage of things that claim to regulate one’s body temperature, I present to you the Nike Aeroloft 800 Vest. It’s $US180.