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The vast majority of MVNOs use Optus, with a handful of them on Vodafone. We could pretty soon see a slew of Next-G capable mobile virtual network operators with the news that Telstra’s signed up its first wholesaler for its Next G network.
Can Vodafone’s market position be boosted via high energy drinks? We’ll find out later in the year when yet another mobile reseller (technically a MVNO) launches decked out in Red Bull branding.
Mobile Virtual Network Operators are nothing new in Australia, but the newest one certainly seems to be offering a good deal. Amaysim (it’s supposed to be pronounced like “amazing”, apparently) has just launched in Australia, and promises contract-free connectivity with all national calls costing 15 cents per minute with no flagfall and SMS messages costing just 12 cents.
Do you make a lot of international calls? Do you find the current mobile networks a little – shall we say – expensive? Then the Australian launch yesterday of European phone company Lebara Mobile in Australia will be welcome news, considering their international rates start at just 5c per minute.
In today’s Australian IT, among the regular doom and gloom that the current global financial situation is forcing journalists to write about, was news that Woolworths are planning on launching an MVNO off the back of Optus’ mobile network. Much like the current arrangement between Crazy Johns and Vodafone (or Virgin Mobile and Optus, even), the Woolies network would use Optus’ infrastructure, while they look after the customer relationships and billing side of things themselves.
Remember the rumours about Apple becoming a Mobile Virtual Network Operator, which were constantly buzzing before the announcement of their exclusive deal with the Death Star? Well, the usual USPTO archeologists have discovered a patent showing their system to dynamically select carriers using an iTunes MVNO ID: