Mobile Advertising

Geek Out

Would You Let Someone Advertise On Your House If They Paid Your Mortgage?

12:00AM April 8, 2011 | Kat Hannaford

Like the 2011 version of selling your forehead to an online casino company wielding a painful tattoo needle, Adzookie’s offering to pay your mortgage for as long as you can put up with advertising their eyesore-inducing logo, as seen in the Photoshopped image above. More »

Apple’s Strangling iAds With Creative Control

11:42PM August 16, 2010 | Kyle VanHemert

Apple’s iAd platform is here, but the advertisements themselves are still few and far between. According to the Wall Street Journal, Apple’s desire to closely control the creation of the ads has slowed their arrival. More »

When It Comes To Mobile Ad Click-Through, Symbian Is Number One

8:00AM May 16, 2010 | Kyle VanHemert

According to research by mobile ad team Smaato, US users of Symbian-based devices – few and far between as they may be – click 2.7 times more mobile ads than other users. How to explain this tiny victory? More »

Software

iAd: Apple’s Very Own Mobile Advertising Platform

3:48AM April 9, 2010 | Brian Barrett

Apple’s been eyeing mobile advertising ever since they snatched up Quattro back in January. Today, as part of their iPhone OS 4.0 announcement, comes iAd: Apple’s plans for in-app ads that are about to get a lot more interactive – possibly even fun. More »

A Hint At Apple’s Mobile Advertising Plans

6:47AM February 5, 2010 | Matt Buchanan

A small, but interesting note: Apple’s published an “App Store Tip” for developers that it’ll reject apps which “use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location”. It’s not to protect you. More »

Apple Purchases Mobile Ad Company Quattro Wireless

2:45AM January 6, 2010 | Sean Fallon

Apple has spent $US275 million to jump into the world of mobile advertising by acquiring Quattro Wireless. It remains to be seen what changes Apple will make, and how they plan to compete with ad giants like Google. [BGR]

Google Buys AdMob, Secures Strength In Mobile Advertising

6:30PM November 10, 2009 | Dan Nosowitz

Today, Google purchased AdMob for $US750 million. AdMob provides mobile advertisements in places Google doesn’t, like in apps or while web browsing, but what it really means is that Google is staking its claim in the mobile ad world. More »