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	<title>Gizmodo Australia &#187; mattel</title>
	<atom:link href="http://www.gizmodo.com.au/tags/mattel/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.gizmodo.com.au</link>
	<description>the Gadget Guide &#124; Technology and consumer electronics news and reviews</description>
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		<title>The Mindflex Brainwave Game Gives Me A Headache</title>
		<link>http://www.gizmodo.com.au/2009/11/the-mindflex-brainwave-game-gives-me-a-headache/</link>
		<comments>http://www.gizmodo.com.au/2009/11/the-mindflex-brainwave-game-gives-me-a-headache/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 21:40:00 +0000</pubDate>
		<dc:creator>Sean Fallon</dc:creator>
				<category><![CDATA[Toys]]></category>
		<category><![CDATA[brainwaves]]></category>
		<category><![CDATA[clips]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[mind control]]></category>
		<category><![CDATA[mindflex]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=364761</guid>
		<description><![CDATA[Mind-control games like Mindflex are poised to be a big seller come Christmas time, but is it really worth spending $US80 on? It gives me a headache just thinking about it.

The Game
The object of the game is simple. You must manipulate the vertical movement of the ball using the power of your thoughts. The headband [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/11/mindflex.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/11/500x_mindflex.jpg" alt="" class="center" /></a>Mind-control games like <a href="http://www.gizmodo.com.au/2009/01/mind_flex_like_basketball_for_your_brain-2/">Mindflex</a> are poised to be a <a href="http://www.gizmodo.com.au/2009/11/mind-control-games-make-a-comeback/">big seller come Christmas time</a>, but is it really worth spending $US80 on? It gives me a headache just thinking about it.<span id="more-364761"></span></p>
<p><object width="570" height="375"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7436403&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1"><param name="allowFullScreen" value="true"><embed src="http://vimeo.com/moogaloop.swf?clip_id=7436403&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" width="570" height="375"></object></p>
<h3>The Game</h3>
<p>The object of the game is simple. You must manipulate the vertical movement of the ball using the power of your thoughts. The headband detects the intensity of your brainwaves &mdash; the harder you concentrate, the higher the fan in the unit will elevate the ball. Clearing your mind makes the ball descend. Horizontal movement is controlled by a knob on the base. There are five game modes: Freestyle, Mental Marathon, Danger Zone, Chase the Lights and Thoughtshot. Each challenge provides a different test of your ability to guide the ball through a series of customisable obstacles around the track.</p>
<h3>The Verdict</h3>
<p>It works. Granted it takes a little practice to master, the Mindflex game does read and respond to your brainwaves/concentration level. I was able to alter the fan speed to raise and lower the tiny foam ball at will, although there were times when the accuracy or response time was less than stellar. Occasionally, I would relax and clear my mind only to find the LED concentration indicator (and the ball) rise to its highest level. There were also times when I would be concentrating hard, but nothing would happen. Maybe it&#8217;s the game, maybe it&#8217;s my awesomely complex brain &mdash; who knows.</p>
<p>There are five different game modes, but I spent most of my time in &#8220;Freestyle&#8221; trying to improve my accuracy. I wasn&#8217;t all that thrilled with manually guiding the ball around the course with the control knob, but I will admit that the customisable obstacles were a fun challenge &mdash; especially the funnel cannon.</p>
<p><a href="http://cache.gizmodo.com/assets/images/4/2009/11/500x_mindflex_2.jpg"><img src="http://cache.gizmodo.com/assets/images/4/2009/11/3f/gallery_mindflex_2.jpg" alt="" class="left" /></a><a href="http://cache.gizmodo.com/assets/images/4/2009/11/mindflex_3.jpg"><img src="http://cache.gizmodo.com/assets/images/4/2009/11/c9/gallery_mindflex_3.jpg" alt="" class="left" /></a><a href="http://cache.gizmodo.com/assets/images/4/2009/11/500x_mindflex_headset.jpg"><img src="http://cache.gizmodo.com/assets/images/4/2009/11/12/gallery_mindflex_headset.jpg" alt="" class="left" /></a><div class="clear-fix"></div></p>
<p>You may think differently, but I&#8217;m not the kind of guy that finds this type of game interesting for long stretches of time. Although it would be awesome if the technology matured enough to integrate it into a more complex, multi-dimensional board game. For now Mindflex seems like something you would whip out at a party to impress your friends until everyone got a headache and stopped after 30 minutes. Speaking of headaches, I have to warn my big-headed brethren that the headset can be massively uncomfortable. I had it on it&#8217;s biggest setting, but the metal sensor on the inside front part of the band was still digging hard into my gigantic grape. Plus, the clips on your ears don&#8217;t help matters.</p>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/02/gizplus3.jpg" alt="" class="left" />It responds fairly well to your concentration levels.<div class="clear-fix"></div></p>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/02/gizplus3.jpg" alt="" class="left" />The customisable obstacles can be a fun challenge.<div class="clear-fix"></div></p>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/02/giznormal_01.jpg" alt="" class="left" />Some may find the game boring after the novelty wears off.<div class="clear-fix"></div></p>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/02/gizminus_01.jpg" alt="" class="left" />The $US80 price tag is steep.<div class="clear-fix"></div></p>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/02/gizminus_01.jpg" alt="" class="left" />The headset can be uncomfortable.<div class="clear-fix"></div></p>
<p>[<a href="http://mindflexgames.com/">Mindflex</a>]</p>
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		<title>Mattel Football: 1979&#8217;s King Of Timewasters</title>
		<link>http://www.gizmodo.com.au/2009/07/mattel-football-1979s-king-of-timewasters/</link>
		<comments>http://www.gizmodo.com.au/2009/07/mattel-football-1979s-king-of-timewasters/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 01:00:00 +0000</pubDate>
		<dc:creator>Dan Nosowitz</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[gizmodo 79]]></category>
		<category><![CDATA[handheld]]></category>
		<category><![CDATA[led]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[mattel football]]></category>
		<category><![CDATA[portable]]></category>
		<category><![CDATA[retromodo]]></category>
		<category><![CDATA[videogames]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=341704</guid>
		<description><![CDATA[Mattel&#8217;s Football (just &#8220;Football&#8221;) was one of the most popular standalone handheld games of the late &#8217;70s, in the same ultra-addicting category as Tetris and Pac-Man. It was the beginning of the end for the attention span of American youth.
Even though I was -9 years old in 1977, when Football was first released, and can&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_Mattel-FootballBox.jpg" alt="" class="left" />Mattel&#8217;s Football (just &#8220;Football&#8221;) was one of the most popular standalone handheld games of the late &#8217;70s, in the same ultra-addicting category as Tetris and Pac-Man. It was the beginning of the end for the attention span of American youth.<span id="more-341704"></span></p>
<p>Even though I was -9 years old in 1977, when Football was first released, and can&#8217;t specifically remember ever playing it, the handheld itself, as well as those tiny red dots, is immediately recognisable to me. It&#8217;s been featured in films like <em>Bottle Rocket</em> and <em>Wet Hot American Summer</em>, and chances are a lot of you readers have one or two of them in the bottom of a box somewhere in your basement. It was an incredibly, powerfully popular game, the first major handheld videogame smash, and judging by the <a href="http://www.amazon.com/Arco-Toys-Ltd-43567-Football/product-reviews/B00007MIBZ/ref=cm_cr_dp_all_helpful?ie=UTF8&amp;coliid=&amp;showViewpoints=1&amp;colid=&amp;sortBy=bySubmissionDateDescending">Amazon reviews</a>, people are still playing and loving it today. [<a href="http://www.handheldmuseum.com/Mattel/FB.htm">Handheld Museum</a>]</p>
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		<title>Mattel&#8217;s Pseudo Telekinesis MindFlex Toy Available October 1 For $US100</title>
		<link>http://www.gizmodo.com.au/2009/05/mattels_pseudo_telekinesis_mindflex_toy_available_october_1_for_100-2/</link>
		<comments>http://www.gizmodo.com.au/2009/05/mattels_pseudo_telekinesis_mindflex_toy_available_october_1_for_100-2/#comments</comments>
		<pubDate>Sun, 24 May 2009 15:30:00 +0000</pubDate>
		<dc:creator>Jack Loftus</dc:creator>
				<category><![CDATA[Toys]]></category>
		<category><![CDATA[ces]]></category>
		<category><![CDATA[ces 2009]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[mindflex]]></category>
		<category><![CDATA[telekinesis]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2009/05/mattels_pseudo_telekinesis_mindflex_toy_available_october_1_for_100-2.html</guid>
		<description><![CDATA[Mattel&#8217;s mind-over-matter kid&#8217;s toy MindFlex, first introduced at CES for about $US80, will actually be $US100 when it arrives on October 1. Still, it&#8217;s a small price to pay for moving balls with your mind. [Amazon via I4U News]


]]></description>
			<content:encoded><![CDATA[<p>Mattel&#8217;s mind-over-matter kid&#8217;s toy <a href="http://www.gizmodo.com.au/2009/01/mind_flex_like_basketball_for_your_brain-2.html">MindFlex</a>, first introduced at CES for about $US80, will actually be $US100 when it arrives on October 1. Still, it&#8217;s a small price to pay for moving balls with your mind. [<a href="http://www.amazon.com/dp/B001UEUHCG?tag=i4ufututechne-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=B001UEUHCG&#038;adid=14GHPP62JJCD23424Y53&#038;">Amazon</a> via <a href="http://www.i4u.com/article24944.html">I4U News</a>]</p>
<p><!-- Gawker Tags/Categories: games, ces, ces 2009, mattel, mind flex, mindflex, telekinesis, toys --><br />
<span id="more-336325"></span></p>
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		<item>
		<title>Barbie Digital Fingernail Printer Makes Girls Superficial AND Lazy</title>
		<link>http://www.gizmodo.com.au/2009/01/barbie_digital_fingernail_printer_makes_girls_superficial_and_lazy-2/</link>
		<comments>http://www.gizmodo.com.au/2009/01/barbie_digital_fingernail_printer_makes_girls_superficial_and_lazy-2/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 21:20:00 +0000</pubDate>
		<dc:creator>Mark Wilson</dc:creator>
				<category><![CDATA[Toys]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[fingernails]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[printers]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2009/01/barbie_digital_fingernail_printer_makes_girls_superficial_and_lazy-2.html</guid>
		<description><![CDATA[OK, who here told the Barbie people about thermal printer technology?
]]></description>
			<content:encoded><![CDATA[<p><object width="506" height="311" class="left gawkerVideo embeddedVideo"><param name="movie" value="http://www.youtube.com/v/aT-pmNm3NEY&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/aT-pmNm3NEY&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="506" height="311" class="left gawkerVideo"></embed></object>OK, who here told the Barbie people about thermal printer technology?</p>
<p><!-- Gawker Tags/Categories: barbie, b-nail", barbie bnail, barbie digital fingernail printer, barbie printer, bnail, mattel, toys --><span id="more-323765"></span>
<p>The Barbie Digital Fingernail Printer, slated for release this fall, can print any one of thousands of designs directly onto your fingernails. Requiring only a clear base coat of prep and 15-20 precarious seconds as a machine inks each nail, according to KidsTechReview who tried it out at CES (how did we miss this???) it actually works:<br /> <br />
<blockquote>Once you&#8217;ve selected the design, and even customised it some with orientation, darkness and so on, the printer sets to work printing on your nail&#8230;the end result is impressive. It takes some getting used to though. The first nail was a little misaligned, and it feels a little funny when it&#8217;s printing, but it won&#8217;t be long before kids are making fantastic nails. If you love the design, put a layer of top coat on and the design should stay on for many days. If not, a little rubbing wipes off the design and you can try again.</p>
</blockquote>
<p>It&#8217;s rumoured that if Mattel has success with the still unpriced Barbie Digital Fingernail Printer, a Barbie Tramp Stamper should be announced shortly thereafter. [<a href="http://www.kidstechreview.com/2009/01/first-thoughts-barbie-digital-fingernail-printer">KidsTechReview</a> and <a href="http://www.youtube.com/watch?v=aT-pmNm3NEY&#038;eurl=http://www.shoppingblog.com/cgi-bin/sblog.pl?sblog=111093">YouTube</a> via<a href="http://craziestgadgets.com/2009/01/21/barbie-digital-nail-printer-prints-right-onto-your-fingernails/"> Craziest Gadgets</a>]</p>
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		<item>
		<title>Mattel Ucreate Music, Games Capitalises on Your Kids&#8217; Creativity</title>
		<link>http://www.gizmodo.com.au/2009/01/mattel_ucreate_music_games_capitalizes_on_your_kids_creativity-2/</link>
		<comments>http://www.gizmodo.com.au/2009/01/mattel_ucreate_music_games_capitalizes_on_your_kids_creativity-2/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 10:00:30 +0000</pubDate>
		<dc:creator>Elaine Chow</dc:creator>
				<category><![CDATA[Toys]]></category>
		<category><![CDATA[djs]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[ucreate]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2009/01/mattel_ucreate_music_games_capitalizes_on_your_kids_creativity-2.html</guid>
		<description><![CDATA[ Mattel&#8217;s hanging its hopes on kids making their own fun with its Ucreate brand. Ucreate Music turns your tweens into amateur djs while Ucreate Games gets them started on creating their own gaming empire.

The Ucreate Music can record samples, mix and match loops and use an assortment of rifts, instruments, runs and backbeats to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/01/ucreatestuff.jpg" /> Mattel&#8217;s hanging its hopes on kids making their own fun with its Ucreate brand. Ucreate Music turns your tweens into amateur djs while Ucreate Games gets them started on creating their own gaming empire.</p>
<p><!-- Gawker Tags/Categories: toys, dj mixer, for children, kid gadgets, mattel, mattel ucreate, ucreate games, ucreate music, videogame creator --><span id="more-321868"></span>
<p>The Ucreate Music can record samples, mix and match loops and use an assortment of rifts, instruments, runs and backbeats to create new music tracks. Creations can be shared with friends on Ucreate Music&#8217;s website. Unless you count holding the recording mic near a speaker, there seems to be no way to actually mix current pop songs on this. Probably a good thing&#8211;the less your six-year-old knows about the RIAA the better. It&#8217;ll be available for $US40 in Fall.</p>
<p>Ucreate Games is kind of an amalgation between a tablet and rudimentary videogame making software. Kids draw their designs on the tablet and then use a library of game components, sound effects and what not to turn them into their own games. The package includes a drawing table, folding camera, USB connection, software, dry erase drawing supplies and a game template booklet. Also out in Fall, but for $US60.</p>
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		<title>Mind Flex: Like Basketball, FOR YOUR BRAIN</title>
		<link>http://www.gizmodo.com.au/2009/01/mind_flex_like_basketball_for_your_brain-2/</link>
		<comments>http://www.gizmodo.com.au/2009/01/mind_flex_like_basketball_for_your_brain-2/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 14:52:00 +0000</pubDate>
		<dc:creator>Mark Wilson</dc:creator>
				<category><![CDATA[Toys]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[mind control]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2009/01/mind_flex_like_basketball_for_your_brain-2.html</guid>
		<description><![CDATA[Putting a ball through a hoop is no big deal, unless you&#8217;re using your brain to do it.


Mind Flex is a game in which the participant wears a headset that scans brainwaves with the hopes of controlling a mousetrap-like board. If the user can concentrate hard enough, they can activate a fan that will push [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/01/mind-flex.jpg" style="display:block;" />Putting a ball through a hoop is no big deal, unless you&#8217;re using your brain to do it.</p>
<p><!-- Gawker Tags/Categories: games, brain wave toys, brainwave toys, brainwaves, mattel, mind, mind control, mind flex, toys --><br />
<span id="more-321507"></span>
<p>Mind Flex is a game in which the participant wears a headset that scans brainwaves with the hopes of controlling a mousetrap-like board. If the user can concentrate hard enough, they can activate a fan that will push a ball through a series of hoops. So the end product, on sale later this year for $US80, is really taking a simple technological concept (brain activity) and skinning it with a complicated-looking function (fans, balls, hoops, circles of fire, etc). But much like a similar game called <a href="http://i.gizmodo.com/5055302/winning-brainball-requires-years-of-destroying-your-mind-with-booze">Brainball</a>, it&#8217;s still probably a parlour trick that excites a crowd. [<a href="http://www.telegraph.co.uk/scienceandtechnology/technology/technologynews/4126913/Mind-game-where-players-use-brainwaves-to-float-ball-through-hoops-unveiled.html">Telegraph</a> via <a href="http://www.gadgetreview.com/2009/01/mattels-mind-flex-game-removes-the-game-pad-in-favor-of-brain-scanning.html">gadgetreview</a>]</p>
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		<item>
		<title>Fake Chinese Barbie Phone Better Than the Real Thing</title>
		<link>http://www.gizmodo.com.au/2008/12/fake_chinese_barbie_phone_better_than_the_real_thing-2/</link>
		<comments>http://www.gizmodo.com.au/2008/12/fake_chinese_barbie_phone_better_than_the_real_thing-2/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 04:03:00 +0000</pubDate>
		<dc:creator>Elaine Chow</dc:creator>
				<category><![CDATA[Phones]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[clones]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[fake]]></category>
		<category><![CDATA[fakemodo]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[mp3 players]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2008/12/fake_chinese_barbie_phone_better_than_the_real_thing-2.html</guid>
		<description><![CDATA[ You know what&#8217;s fun? When Chinese fakes actually turn out to be more useful (and would possibly sell better) than the real product. Case in point: This mobile phone designed to look like Mattel&#8217;s Barbie B2 mp3 player.


 Called the Barbie P520, this clamshell phone is in no way sponsored by Mattel. Undaunted by [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gizmodo/2008/12/barbiephonemain.jpg" class="center" style="display:block;" /> You know what&#8217;s fun? When Chinese fakes actually turn out to be more useful (and would possibly sell better) than the real product. Case in point: This mobile phone designed to look like <a href="http://gizmodo.com/gadgets/fugly-mp3/barbie-b2-music-player-just-scoops-iphone-for-gadget-of-the-year-330623.php">Mattel&#8217;s Barbie B2 mp3 player</a>.</p>
<p><!-- Gawker Tags/Categories: fakemodo, barbie, barbie b2, barbie phone, china, copy, fake, made in china, mattel, mp3 player, pirated, pirated goods --><br />
<span id="more-317854"></span>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2008/12/barbiephone2.jpg" align="left" hspace="4" vspace="2" width="494" height="449" style="display:block;" /> Called the Barbie P520, this clamshell phone is in no way sponsored by Mattel. Undaunted by its lack of authenticity though, the box advertises with the doll&#8217;s silhouette, the logo, and even a tag line declaring it the &#8220;Barbie Music Phone.&#8221; It&#8217;s not too bad for a fake phone spec-wise, packing a 1.3MP camera, up to 2GB of expandable memory, two sim cards, MP3 and MP4 support and Bluetooth into a 60 x 63 x 21mm frame.</p>
<p><img src="http://cache.gawker.com/assets/images/gizmodo/2008/12/barbiephone1.jpg" align="left" hspace="4" vspace="2" width="494" height="371" style="display:block;" /> AND it&#8217;s got a touchscreen. The fake Barbie Music Phone, at $US113, costs about $US30 more than Mattel&#8217;s MP3 player but, considering what it comes with, it&#8217;s a much better deal for your hipless-big-boobied-doll-loving nieces. [<a href="http://translate.google.com/translate?u=http%3A%2F%2Fwww.shanzhaiji.cn%2Fmobile%2F20081205%2F6275.html&#038;hl=en&#038;ie=UTF-8&#038;sl=zh-CN&#038;tl=en">Shanzhaiji</a>]</p>
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		<title>Elmo Live Available for Pre-Order, US$60 If You Love Your Children</title>
		<link>http://www.gizmodo.com.au/2008/08/elmo_live_available_for_preorder_60_if_you_love_your_children-2/</link>
		<comments>http://www.gizmodo.com.au/2008/08/elmo_live_available_for_preorder_60_if_you_love_your_children-2/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 13:15:00 +0000</pubDate>
		<dc:creator>Benny Goldman</dc:creator>
				<category><![CDATA[Toys]]></category>
		<category><![CDATA[elmo]]></category>
		<category><![CDATA[fisher price]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[Robots]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2008/08/elmo_live_available_for_preorder_60_if_you_love_your_children-2.html</guid>
		<description><![CDATA[Elmo Live, the rapping, dancing, storytelling furball is now up for pre-order from all of the major online retailers. It doesn&#8217;t ship until October 14th, but you should get one before they are impossible to find and your kids hate you forever. The cuddly robot is on sale for US$60 at Wal-Mart, Toys-R-Us (limit 5) [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://gizmodo.com/assets/images/gizmodo/2008/08/elmo3.jpg" class="left"/>Elmo Live, the <a href="http://www.gizmodo.com.au/2008/02/first_video_of_elmo_live_singing_and_dancing_shows_he_got_skillz-2.html">rapping, dancing, storytelling furball</a> is now up for pre-order from all of the major online retailers. It doesn&#8217;t ship until October 14th, but you should get one before they are impossible to find and your kids hate you forever. The cuddly robot is on sale for US$60 at <a href="http://www.walmart.com/catalog/product.do?product_id=10040333&#038;sourceid=37144831541724101578">Wal-Mart</a>, <a href="http://www.toysrus.com/product/index.jsp?productId=3107910">Toys-R-Us</a> (limit 5) and <a href="http://www.kmart.com/shc/s/p_10151_10104_004W957431110001P?vName=Toys%20&#038;%20Games&#038;cName=AllToys&#038;sName=All%20Toys%20&#038;%20Games&#038;psid=FROOGLE&#038;sid=KDx20070926x00003a">K-Mart</a>, but if they all run out you can try your luck at <a href="http://www.amazon.com/Fisher-Price-L9049-Elmo-Live/dp/B0015KOFZK?ie=UTF8&#038;s=toys-and-games">Amazon.com</a> for US$65. Jazz Hands! [<a href="http://www.i4u.com/article19611.html">i4u</a>]</p>
<p><!-- Gawker Tags/Categories: elmo, elmo live, fisher-price, mattel, robot --><br />
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		<title>D-REX Pet Dinosaur Stalks Prey, Bites Your Sister, Doesn&#8217;t Poop on the Floor</title>
		<link>http://www.gizmodo.com.au/2008/02/drex_pet_dinosaur_stalks_prey_bites_your_sister_doesnt_poop_on_the_floor-2/</link>
		<comments>http://www.gizmodo.com.au/2008/02/drex_pet_dinosaur_stalks_prey_bites_your_sister_doesnt_poop_on_the_floor-2/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 03:45:28 +0000</pubDate>
		<dc:creator>Matt Buchanan</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[dinosaurs]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[Robots]]></category>
		<category><![CDATA[toy fair 2008]]></category>
		<category><![CDATA[Toys]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2008/02/drex_pet_dinosaur_stalks_prey_bites_your_sister_doesnt_poop_on_the_floor-2.html</guid>
		<description><![CDATA[While we weren&#8217;t quite as blown away by D-REX as we were by Elmo Live&#8212;&#8221;jazz hands&#8221; killed our objective judgment&#8212;the level of interactivity is pretty impressive for what&#8217;s supposed to be a dumb child&#8217;s toy (the kid, not the &#8216;bot). About the size of a small puppy, it behaves semi-autonomously, though it&#8217;ll follow patterns you [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://gizmodo.com/assets/resources/2008/02/drex.jpg"align="left" />While we weren&#8217;t quite as blown away by D-REX as we were by <a href="http://www.gizmodo.com.au/2008/02/first_video_of_elmo_live_singing_and_dancing_shows_he_got_skillz-2.html">Elmo Live</a>&mdash;&#8221;jazz hands&#8221; killed our objective judgment&mdash;the level of interactivity is pretty impressive for what&#8217;s supposed to be a dumb child&#8217;s toy (the kid, not the &#8216;bot). About the size of a small puppy, it behaves semi-autonomously, though it&#8217;ll follow patterns you pick w/ the remote like guarding your room (if it detects a light change, it goes apeshit) and (cutely) responds to petting, calling and the like. I&#8217;m not <em>quite</em> sure it&#8217;s worth US$150 yet, but even in this beta stage, it&#8217;s damn close, and the fall launch date leaves plenty of polish time.</p>
<p><!-- Gawker Tags/Categories: d-rex, gadgets, mattel, toy fair 2008, toys --><br />
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<blockquote>This fall, Mattel adds a new category to its toy portfolio with the introduction of D-Rex, an interactive &#8220;pet&#8221; dinosaur for boys that boasts life-like movements, obeys commands, displays affection and protects its owner. Featuring &#8220;biomorphic robotics,&#8221; a sub-discipline of robotics that focuses on emulating the mechanics, sensor systems and methodologies used by animals, D-Rex is unique in that it features advanced technology along with incredible life-like features, making &#8220;him&#8221; both a robot and an autonomous pet.
<p>D-Rex has several features that bring him to life &#8211; he moves his eyes, wags his tail, responds to care and feeding, comes when called, and like any good pet, protects his owner and his prize possessions.</p>
<p>D-Rex celebrates traditional boys play patterns, while also infusing innovative technology to allow him to come to life and create a memorable &#8220;wow&#8221; moment for kids.</p>
<p>D-REX<br /> D-Rex is the ultimate pet for boys.  A ferocious yet loyal dinosaur with an independent personality, D-Rex combines robotics, proprietary software and reptilian skin to create a life-like appearance and behavior.  He walks around, chomps his jaw, bares his teeth and roars more than 100 different ways to let you know what he wants.  D-Rex might demand food or want to play a game, and he&#8217;ll hear your voice and respond to your touch.  Like the ideal pet, D-Rex will protect his owner and his prize possessions.  <br /> ARP: $150.00                 	Age: 6+		Available: Fall 2008</p></blockquote>
<p>[<a href="http://www.mattel.com">Mattel</a>] </p>
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		<title>Wonderful Toys Turn Your Kid Into Batman With Awesome Cape</title>
		<link>http://www.gizmodo.com.au/2008/02/wonderful_toys_turn_your_kid_into_batman_with_awesome_cape-2/</link>
		<comments>http://www.gizmodo.com.au/2008/02/wonderful_toys_turn_your_kid_into_batman_with_awesome_cape-2/#comments</comments>
		<pubDate>Sat, 16 Feb 2008 18:30:24 +0000</pubDate>
		<dc:creator>Matt Buchanan</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[toy fair 2008]]></category>
		<category><![CDATA[Toys]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2008/02/wonderful_toys_turn_your_kid_into_batman_with_awesome_cape-2.html</guid>
		<description><![CDATA[ I&#8217;ve wanted to be Batman since I was a little kid, but I&#8217;ve never had the billions required to hire Morgan Freeman to construct kickass para-military gear for me to wield an overwhelming advantage over ill-financed and poorly equipped common criminals. So, I&#8217;m going to have to settle for projecting my dreams onto my [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://gizmodo.com/assets/resources/2008/02/batwingswide.jpg" /> I&#8217;ve wanted to be Batman since I was a little kid, but I&#8217;ve never had the billions required to hire Morgan Freeman to construct kickass para-military gear for me to wield an overwhelming advantage over ill-financed and poorly equipped common criminals. So, I&#8217;m going to have to settle for projecting my dreams onto my future offspring. Step one: Strap Mattel&#8217;s Wayne Tech Mega Cape on him from the day he can walk. The wings spring out with a single touch, instantly readying him to fly down a staircase and into the ER. US$40, June. Health insurance sold separately. </p>
<p><!-- Gawker Tags/Categories: batman, mattel, toy fair 2008, toys --><br />
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<p>Damn, I wish they made an adult size. Here&#8217;s another shot, to get a sense of scale.</p>
<p><img alt="batwingsv.jpg" src="http://gizmodo.com/assets/resources/2008/02/batwingsv.jpg" width="400" height="600" /> [<a href="http://www.gizmodo.com/tag/toy-fair-2008">Toy Fair 2008 @ Giz</a>]</p>
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