mattel
Toys
8:40AM Sean Fallon | Mind-control games like Mindflex are poised to be a big seller come Christmas time, but is it really worth spending $US80 on? It gives me a headache just thinking about it. More »
The Mindflex Brainwave Game Gives Me A Headache
8:40AM Sean Fallon | Mind-control games like Mindflex are poised to be a big seller come Christmas time, but is it really worth spending $US80 on? It gives me a headache just thinking about it. More » 
Games
Mattel Football: 1979’s King Of Timewasters
11:00AM Dan Nosowitz | Mattel’s Football (just “Football”) was one of the most popular standalone handheld games of the late ’70s, in the same ultra-addicting category as Tetris and Pac-Man. It was the beginning of the end for the attention span of American youth. More »
Toys
Mattel’s Pseudo Telekinesis MindFlex Toy Available October 1 For $US100
1:30AM Jack Loftus | Mattel’s mind-over-matter kid’s toy MindFlex, first introduced at CES for about $US80, will actually be $US100 when it arrives on October 1. Still, it’s a small price to pay for moving balls with your mind. [Amazon via I4U News] More »
Toys
Barbie Digital Fingernail Printer Makes Girls Superficial AND Lazy
8:20AM Mark Wilson | OK, who here told the Barbie people about thermal printer technology?
Toys
Mattel Ucreate Music, Games Capitalises on Your Kids’ Creativity
9:00PM Elaine Chow | Mattel’s hanging its hopes on kids making their own fun with its Ucreate brand. Ucreate Music turns your tweens into amateur djs while Ucreate Games gets them started on creating their own gaming empire. More »
Toys
Mind Flex: Like Basketball, FOR YOUR BRAIN
1:52AM Mark Wilson | Putting a ball through a hoop is no big deal, unless you’re using your brain to do it. More »
Phones
Fake Chinese Barbie Phone Better Than the Real Thing
3:03PM Elaine Chow | You know what’s fun? When Chinese fakes actually turn out to be more useful (and would possibly sell better) than the real product. Case in point: This mobile phone designed to look like Mattel’s Barbie B2 mp3 player. More »
Toys
Elmo Live Available for Pre-Order, US$60 If You Love Your Children
11:15PM Benny Goldman | Elmo Live, the rapping, dancing, storytelling furball is now up for pre-order from all of the major online retailers. It doesn’t ship until October 14th, but you should get one before they are impossible to find and your kids hate you forever. The cuddly robot is on sale for US$60 at Wal-Mart, Toys-R-Us (limit 5) and K-Mart, but if they all run out you can try your luck at Amazon.com for US$65. Jazz Hands! [i4u] More »
Gadgets
D-REX Pet Dinosaur Stalks Prey, Bites Your Sister, Doesn’t Poop on the Floor
2:45PM Matt Buchanan | While we weren’t quite as blown away by D-REX as we were by Elmo Live—”jazz hands” killed our objective judgment—the level of interactivity is pretty impressive for what’s supposed to be a dumb child’s toy (the kid, not the ‘bot). About the size of a small puppy, it behaves semi-autonomously, though it’ll follow patterns you pick w/ the remote like guarding your room (if it detects a light change, it goes apeshit) and (cutely) responds to petting, calling and the like. I’m not quite sure it’s worth US$150 yet, but even in this beta stage, it’s damn close, and the fall launch date leaves plenty of polish time. More »
Gadgets
