It’s been 27 years (!) since Ghostbusters came out but the crazy far off gadgets they used to snag bad guys are still awe inspiring. Take this Ghost Trap by Mattel, it’s ridiculously detailed with sound, shake, and moving effects. More »
When last we saw Fijit, it was part of a giant swarm of its cutesy-robo prototype sisters, unsettlingly singing along with a shockingly-enthusiastic booth attendant. It was… a sight! Now the Fijit’s in its completed retail form. And still bizarre. More »
Printers, I think we can agree with some relief, are becoming increasingly irrelevant. Still, plenty of people have the hulking old things plugged in somewhere in their homes, and Mattel’s gonna put ‘em to use. For printing real (fake) hair extensions for you and your Barbie. More »
Hot wheel sets are a staple of many a childhood, but they’re also a staple of creating a huge sprawling mess that someone will inevitably trip over and start cursing. So! Take that racetrack off the floor and put it on the wall. More »
One weird thing about Toy Fair is all of the stringent gender norms that are pushed in marketing-speak. Trucks are for boys. Transformers are for boys. Nerf is for boys. So what do girls get? This exceedingly creepy robo-baby, designed to train them to be mothers. Seriously. More »
Playing with toys alone is pretty fun I guess, but any kind of amusement is at its most amusing when you’re subordinating your friends to the might of your will. Mattel’s Radica Mindflex Duel does that. With your brain waves. More »
Is it possible that we’ve been taking our Hot Wheels for granted? That we don’t consider the toll those bends and loops take over time? Well, now there’s a Hot Wheel that records video of its traumatic life. Like so. More »
There are things Man was meant to do and there are things Man wasn’t meant to do. Putting a spycam inside a Barbie, for instance? Such can only unbalance the subtle harmonies of nature in perverse ways. More »
