This is the best prank you can pull on an entire city. The marketing team behind the movie Chronicle tried its hand at viral marketing by flying three human-shaped RC planes around New York City to make it look like real people were magically flying. From the ground, it really looked like you were watching a superhero do its flyin’ thang. Video! More »
Remember the #qantasluxury PR fail? It seems someone didn’t learn from it. Somewhere in corporate Hamburgerland, an ad executive with a penchant for “social media” and “the Twitter” thought a McDonald’s-themed hashtag would sell more food. Oh boy was he wrong. Mickey D’s Twitter push is backfiring harder than E. coli vomit. More »
Windows Phone evangelist Ben Rudolph, with endorsement from Microsoft, is asking Android users to explain their #droidrage on Twitter. That is, to explain how Android malware has screwed Android users over. If people’s stories are epic enough, Microsoft will give away free Windows Phones. More »
Anybody who’s worked in a cubicle is familiar the Outlook Request Read Receipt — that horrid popup that demands you confirm you have indeed read (and summarily deleted) the TSP report Ted from accounting had sent out. Now, Tout, a new email tracking app, does the same. Huzzah? More »
Last week’s opinion column regarding Android’s marketing efforts drew forth some hearty debate, and some interesting reader comments. I’m going to address them. More »
Leaving aside patent issues, Android tablets are struggling to make a real dent in the iPad’s armour. How can Android succeed in the wider market? More »
