marketing

 

Entertainment

Mr. Show Alum Pitches Q1 Ultra for Samsung in Ridiculous Video

Posted by Adam Frucci at 6:20 AM on July 26, 2008

This video is some sort of really strange new attempt at going viral sponsored by Samsung, pitching the Q1 Ultra using comedy. Normally, not something we'd be all that interested in. This, however, stars Bob Odenkirk and Mike Naughton. Yes, the same Bob Odenkirk from best-show-of-all-time Mr. Show. So we'll give it the benefit of the doubt. It's about these two guys who are brothers-for-hire, allowing you to pay them to pretend to be your brothers. They use the Q1 Ultra a bit, but you can tell they just crammed in references to it after they had written the main sketch. Why Samsung had decided to do this now, over a year after the Q1 Ultra came out, is anyone's guess. After the jump, Rap the Musical from Mr. Show, just because.


Read More »

Gadgets

TiVo Selling Your Secrets, Turn Off That Jon & Kate Plus 8 ASAP!

Posted by Mark Wilson at 3:20 AM on July 2, 2008

TiVo has a lot of data on their 1.7 million users and now they're tapping it to make some money on the side. TiVo is licensing their information to media-marketing research company TRA, including demographic-based data regarding live TV, recording, time-shifting, digital/analog cable, satellite, OTA channels and even the stuff their viewers have purchased.


Read More »

Gadgets

Disney's Innoventions Dream Home is a Big Ad For Microsoft and HP...But I Still Want It

Posted by Sean Fallon at 11:00 AM on June 20, 2008

Recently, Disney announced the grand opening of their new Innoventions Dream Home located in Tomorrowland in Anaheim, Calif. The construction was a collaborative effort between Disneyland, Microsoft, HP, Life|ware and home-builder Taylor Morrison--so naturally the home functions more as a big advertising campaign for current products than an actual "home of the future." Still I wouldn't mind booting out the fictional Elias family from their 5000 sq ft home to get my hands on some of this tech.


Read More »

Entertainment

Cubicle Farm Rampage Video Was Just a Viral Marketing Stunt

Posted by Gizmodo US Edition at 9:29 AM on June 11, 2008

Last week's post about a guy absolutely losing his shit in a becubicled office turned out to be a viral ad for Wanted, that new action film with James MacAvoy and Angeline Jolie. I guess the video could be considered a success in that it was convincing and popular, but the fact that it is associated with a commercial film was and will remain lost on just about everyone. [Gawker via CinemaNow]


Peripherals

Adam Sandler Whispers Sweet Nothings In Your Bluetooth Headset

Posted by Mark Wilson at 10:00 AM on May 9, 2008

I'm still a little undecided as to whether or not I'll be seeing Adam Sandler's You Don't Mess with the Zohan, but the movie is using a clever, tech-oriented marketing ploy that's definitely gotten me interested. Twenty-five Regal Entertainment theatre lobbies will feature a decorated salon chair that when sat in (while wearing a Bluetooth headset) will beam 6 voicetones to the user's ear. We're not sure exactly what Adam Sandler's new character sounds like, but we're betting if you mix the characters of Adam Sandler Billy Madison, Adam Sandler Little Nicky, and Adam Sandler The Waterboy, you'll have a pretty close approximation. [press release via crave]


Read More »

Random Stuff

Move Over Godzilla, The Loch Ness Monster Terrorises Tokyo

Posted by Sean Fallon at 9:30 AM on January 25, 2008

tokyo_loch_ness.jpgThe movie "The Water Horse: Legend of the Deep" has prompted one hell of a publicity stunt in Tokyo Bay. The extremely cool effect illustrated above is achieved using a large water screen and some very well timed water fountains. In order to get the full effect, check out the video after the break. Seriously, I can't understand a thing that is being said, but I want to see this movie. Marketing magic!


Read More »

Design

Electric Mini Shoe City Complete With Godzilla...What?

Posted by Sean Fallon at 12:24 PM on January 18, 2008

onitsuka_shoe.jpgJapanese footwear company Onitsuka Tiger is getting a major promotional boost thanks to this 1 metre long illuminated shoe developed by the folks at Freedom of Creation. The work is intended to "communicate Onitsuka Tiger's Japanese roots" in the form of a highly detailed city-shoe. It has everything from billboards to buildings —and if you will notice, the Onitsuka Tiger stripes represent streets and highways and a Godzilla-like monster looms over the city.

shoe2shoe3shoe4shoe_flash_drive2shoe_keychainshoe_5shoe_flash_drive


Read More »

Software

Microsoft Leaves Comments Open on New YouTube Channel

Posted by Haroon Malik at 4:05 AM on December 31, 2007

Foot%20Shot%20MSFT%20GI.jpg

Microsoft's PR department are attempting new and innovative ways to get Windows products to the masses. Their latest effort involves the launch of a YouTube channel with various promotional content. Unfortunately for Microsoft, their PR team decided to leave the comments open. Bad move.

Read More »