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Apple’s New Ads Are Excruciatingly Patronising, But They Aren’t For You

Luke Hopewell 30 July 2012 4:00 PM

We’ve seen some great ads come out of Apple in the last few years, but the company’s newest set of ads playing up Apple’s Geniuses are almost painful to watch. I’ve done some thinking and I’ve figured out that they’re ok, simply because these ads aren’t for us.

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Apple’s New Ads Are Excruciatingly Patronising, But They Aren’t For You

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