logos

  • The Strange Medieval Origins Of Modern Logos 

    The Strange Medieval Origins Of Modern Logos 

    When we think of early logos, we think of 19th and 20th century classics like Levi’s or Coke. But the origins of logos and trademarks go back way further than that — back thousands of years, when merchants and craftspeople used “merchant’s marks” to designate the origins of goods and their authors.


  • These Redesigned MLB Stadium Logos Are Better Than The Real Thing

    These Redesigned MLB Stadium Logos Are Better Than The Real Thing

    If your stadium is underwritten by a corporation, you’ve probably noticed how hilariously tacked-on these sponsorships can feel. Let’s face it: dog food, orange juice and insurance don’t always mesh with baseball history. But these redesigned logos attempt to make the unholy union of ballparks and brands a little less jarring — and they do…


  • Philips’ New Logo Is An Awesome 1930s Throwback

    Philips’ New Logo Is An Awesome 1930s Throwback

    Seventy-five years after Philips debuted a circular “shield” logo filled with twinkling gold stars, the Dutch electronics giant has brought the design back as a bold monochromatic logomark. The new version is “modernised for use in this digital age,” according to company reps — in other words, it’s been flattened and simplified for digital screens.