logos

21st Century Fox’s First Logo Fixes What Wasn’t Broken

The logo is a volatile instrument. It can do more harm than good if it’s introduced the wrong way, or with too much fanfare, or with too much self-congratulation (remember the Gap debacle?). Which might explain why the unveiling of 21st Century Fox’s first identity, yesterday afternoon, could’ve easily slipped under the radar.


Inspired By Coca-Cola, Instagram Reveals A Subtle Logotype Revamp

Today, when Instagram announced its new people-tagging feature, it focused on the new UI changes within the app. But, if you look closely, you’ll also see another change: a new script, designed by Denver typographer Mackey Saturday.


The Logos Of Terrorist Organisations Predictably Love Using Guns

In a book called Branding Terror, Francesco Trivini Bellini and former United Nations counterterrorism analyst Artur Beifuss compiled the logos and brand identities of terrorist organisations “from al-Qaeda to the Real IRA” and analysed them as they would any logo. It’s fascinating to approach the identity of the terrorists from a graphic design perspective.


How Spotify Got Itself A New Logo

It’s not uncommon for a company to redesign its logo over the years (or decades) but for a startup like Spotify who hasn’t been around that long (compared to Microsoft, for instance), it was rather unusual to see the streaming music service ditch its quirky logo for something simpler last month. And with the new logo and icon rolling out to desktop users this week, we just had to find out the who/what/where/when/why.


Facebook’s New Logo Takes Flat And Simple To The Extreme

The latest subtle redesign to Facebook’s logo was just noticed by developer Tom Waddington. It’s hard to imagine a simpler symbol than a new little favicon cube that will live next to the Graph Search bar on Facebook’s revamped site.


The Very Suspicious Similarities Between Google Glass And… Glass

At first sight, the two logos above look so similar that you might think they’re the same product. But are they? Nope. The image on the right is the logo for Google Glass, the futuristic glasses from Google that just arrived to the hands of the first lucky explorers. The image on the left, however, is the logo of a Los Angeles startup founded in 2008 that is now thinking about suing Google for copying its name, logo and typography.


How Famous Logos Have Changed Over Time

All the logos you see around you? They’re eventually going to change some day. It might be because they get outdated, or it might be because of a new CEO’s quirky taste. Just take a look at some logos of famous brands. Even those that still look the same have added some embossing or shading.


Less Is More For Spotify’s New And Improved Logo

Spotify has a new logo. It’s been pared down, lost its cutesy aesthetic, and it looks better overall, thanks to a little simplicity.


I Wish More Companies Had Simple Logos Like This

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70′s and 80′s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence. What resulted were line-based logos that’re clean, light and forever classic.


Facebook Sure Is Taking This Graph Search Thing Seriously

Facebook, home of the Like, News Feed and Timeline, is now a social search company. Or at least it desperately wants to be. AllThingsD Senior Editor and friend of Gizmodo Mike Isaac snapped a picture of the new front sign at Facebook HQ, and it’s now the Graph Search logo. Before it was the ubiquitous thumbs up Like logo.


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