logos
Business
Deja Vu: Apple Sues Someone Because Their Logo Looks Like Fruit
10:00AM Jack Loftus | As part of a legal manoeuvre worthy of Monster Cable, Apple has set its lawyers on Australia’s largest supermarket chain because their new logo is a little tad too similar to their own. More »
Design
Steve Jobs’ Colourful Past, Rendered In Salvaged Logos
5:20AM Matt Buchanan | I think computer makers should pull a Starbucks and bring back their classic logos, at least for one year. It would remind everybody of happier, more vibrant times. [univac/Flickr via Gadget Lab] More »
Design
12:30AM Dan Nosowitz | This concept keyboard plays on our love of, or at least interest in, marketing by replacing all the letters with logos of corporations whose name begins with said letter. I seriously just spent five minutes picking them all out. More »
Brand Keyboard Is A Champion, Or Possibly Critic, Of Capitalism
12:30AM Dan Nosowitz | This concept keyboard plays on our love of, or at least interest in, marketing by replacing all the letters with logos of corporations whose name begins with said letter. I seriously just spent five minutes picking them all out. More »
Entertainment
A Brief History of Star Trek Logos
12:10AM Mark Wilson | Finally, we’ve got all the Star Trek movie logos squeezed into one overtly dramatic clip. I’d argue that the original show did it best, with the new movie coming in a close second. [via /film] More »
Regulars
How You Like Them Apples, Apple?
4:00AM Mark Wilson | Who woulda thunk that an apple company might actually use an apple in their logo…especially one that’s about a bite away from trademark infringement? [Flickr via TUAW] More »
Press
Japanese Security Firm Yaroo’s Logo Looks Suspiciously Familiar
6:00PM Elaine Chow | Apparently China isn’t the only place where popular logos seem to be mysteriously borrowed by other businesses. You don’t have to search too far to find Tokyo security firm Yaroo’s inspiration. More »
Business
Best Buy’s New Logo Goes for That Classy Look
11:10AM Matt Buchanan | Best Buy’s new test logo is more subdued—classier even—than the old honkin’ yellow tag, which I appreciate, but I think the new font looks weird and uncertain, like it can’t quite decide what it wants to be when it grows up. I wonder if it will psychologically condition people to spend more since it’s so much less tacky than the old logo. [Under Consideration via Consumerist] More »
Random Stuff
Apple Sues School For Using The Same Fruit In a Logo
7:00PM John Herrman | The Victoria School of Business and Technology in Canada could have probably taken a more original approach when designing their logo, but I doubt Apple is protecting themselves from much by suing the hell out of them. Are students showing up at Apple stores demanding that the so-called “Genius Bar” reconsider their essays marks? Are Apple store employees inadvertently showing up at the school and teaching hours and hours of “How to use iPhoto” classes? Apple is just trying to prevent the devaluation of their logo here, but it never looks good when you sue a school, even if that school is a for-profit vocational tech college. [CBC via MacNN] More »
Gadgets
Mobile Broadband Finally Gets a Logo, But Is It a Cloud Or Seagulls?
4:20AM Kit Eaton | Relax, people who’ve been using mobile broadband internet: your scarily unbranded ‘net surfing days are over. The GSM Association has coordinated 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba and Vodafone among others to create the “Mobile Broadband service mark.” It’s a logo designed to let consumers know the item they’re using/seeing on the shelf in a store is a ready-to-run mobile internet device. But is it a cloud or a pair of seagulls? Hopefully the latter: you wouldn’t want to run your precious laptop outside when rain is threatening. More »
Software
