logos

A Guide To The Golden Age Of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world’s best-known corporate entities were immortalised thanks to the work a group of graphic designers who were responsible for introducing to the notion of “branding.” And now, there’s an anthology that collects them all in one place.


These Redesigned MLB Stadium Logos Are Better Than The Real Thing

If your stadium is underwritten by a corporation, you’ve probably noticed how hilariously tacked-on these sponsorships can feel. Let’s face it: dog food, orange juice and insurance don’t always mesh with baseball history. But these redesigned logos attempt to make the unholy union of ballparks and brands a little less jarring — and they do a damn good job.


The Evolution Of Google's Iconic Logo

It may feel like Google’s colourful lettering has been with us since the dawn of time, but it’s been a long, bumpy road getting there. When it comes to logo design, sometimes you have to face-plant before you can fly. And in Google’s case, there’s been plenty of face-planting.


RIP Massimo Vignelli: The Iconic Designer Who Shaped A Century

We’d known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we’ve collected a handful of his most iconic contributions to design.


Brazil's World Cup Logo Sure Looks Like Someone Facepalming

With less than 50 days to go before Brazil hosts the World Cup finals, chatter over whether it’s prepared has been growing by the day. This doesn’t help: The event’s logo is being ridiculed for bearing an uncanny resemblance to the internet’s favourite way to express disgust, shame or embarrassment — the ol’ facepalm.


Philips' New Logo Is An Awesome 1930s Throwback

Seventy-five years after Philips debuted a circular “shield” logo filled with twinkling gold stars, the Dutch electronics giant has brought the design back as a bold monochromatic logomark. The new version is “modernised for use in this digital age,” according to company reps — in other words, it’s been flattened and simplified for digital screens.


Twitter Was Almost Called Smssy (And Almost Looked Awful Too)

If you’ve ever thought Twitter was a silly name, be grateful that’s what they settled on. During the research for a new book about the site, Nick Bilton has unearthed some of the early name and logo ideas, and they… they aren’t pretty.


If Brand Slogans Were Brutally Honest

Since advertising is all about the power of suggestion, it’s fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens’s take on it.


Watch Six Famous Corporate Logos Evolve Before Your Eyes

Just like the products and services they sell, company logos have a tendency to change over time. In this series of animations by Nick DiLallo, you can see how the logos of six big firms have changed over the years. Update: The videos have been removed from YouTube.


The US Army Guide That Teaches Soldiers To Recognise Terrorist Logos

Modern warfare is defined by ambiguity — and with it, soldiers (and training) have had to adapt. Posted online this week, a US Army document guides soldiers through the rigors of recognising terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding.