logos

Can You Recognise Popular Brand Logos Even If They Are In Chinese?

A good logo should be easily and universally recognised, even if it were written in Chinese. But sometimes it doesn’t work out that way. Chinatown, a project by Mehmet Gozetlik, shows how a famous logo can look both foreign and yet still somehow be recognisable at the same time. It’s like getting a glimpse of an alternate reality.


The Strange Medieval Origins Of Modern Logos 

When we think of early logos, we think of 19th and 20th century classics like Levi’s or Coke. But the origins of logos and trademarks go back way further than that — back thousands of years, when merchants and craftspeople used “merchant’s marks” to designate the origins of goods and their authors.


Let This Crack Designer Turn Your Address Into A Logo And Stamp

For better or worse, almost every form of correspondence in our lives has migrated onto the internet. Except for one: Thank you notes. And since you’re about to have many of those notes to write, consider stepping up your game with a sweet personalised address stamp.


A Guide To The Golden Age Of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world’s best-known corporate entities were immortalised thanks to the work a group of graphic designers who were responsible for introducing to the notion of “branding.” And now, there’s an anthology that collects them all in one place.


These Redesigned MLB Stadium Logos Are Better Than The Real Thing

If your stadium is underwritten by a corporation, you’ve probably noticed how hilariously tacked-on these sponsorships can feel. Let’s face it: dog food, orange juice and insurance don’t always mesh with baseball history. But these redesigned logos attempt to make the unholy union of ballparks and brands a little less jarring — and they do a damn good job.


The Evolution Of Google's Iconic Logo

It may feel like Google’s colourful lettering has been with us since the dawn of time, but it’s been a long, bumpy road getting there. When it comes to logo design, sometimes you have to face-plant before you can fly. And in Google’s case, there’s been plenty of face-planting.


RIP Massimo Vignelli: The Iconic Designer Who Shaped A Century

We’d known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we’ve collected a handful of his most iconic contributions to design.


Brazil's World Cup Logo Sure Looks Like Someone Facepalming

With less than 50 days to go before Brazil hosts the World Cup finals, chatter over whether it’s prepared has been growing by the day. This doesn’t help: The event’s logo is being ridiculed for bearing an uncanny resemblance to the internet’s favourite way to express disgust, shame or embarrassment — the ol’ facepalm.


Philips' New Logo Is An Awesome 1930s Throwback

Seventy-five years after Philips debuted a circular “shield” logo filled with twinkling gold stars, the Dutch electronics giant has brought the design back as a bold monochromatic logomark. The new version is “modernised for use in this digital age,” according to company reps — in other words, it’s been flattened and simplified for digital screens.


Twitter Was Almost Called Smssy (And Almost Looked Awful Too)

If you’ve ever thought Twitter was a silly name, be grateful that’s what they settled on. During the research for a new book about the site, Nick Bilton has unearthed some of the early name and logo ideas, and they… they aren’t pretty.