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Best Buy's new test logo is more subdued—classier even—than the old honkin' yellow tag, which I appreciate, but I think the new font looks weird and uncertain, like it can't quite decide what it wants to be when it grows up. I wonder if it will psychologically condition people to spend more since it's so much less tacky than the old logo. [Under Consideration via Consumerist]
The Victoria School of Business and Technology in Canada could have probably taken a more original approach when designing their logo, but I doubt Apple is protecting themselves from much by suing the hell out of them. Are students showing up at Apple stores demanding that the so-called "Genius Bar" reconsider their essays marks? Are Apple store employees inadvertently showing up at the school and teaching hours and hours of "How to use iPhoto" classes? Apple is just trying to prevent the devaluation of their logo here, but it never looks good when you sue a school, even if that school is a for-profit vocational tech college. [CBC via MacNN]
Relax, people who've been using mobile broadband internet: your scarily unbranded 'net surfing days are over. The GSM Association has coordinated 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba and Vodafone among others to create the "Mobile Broadband service mark." It's a logo designed to let consumers know the item they're using/seeing on the shelf in a store is a ready-to-run mobile internet device. But is it a cloud or a pair of seagulls? Hopefully the latter: you wouldn't want to run your precious laptop outside when rain is threatening.
Though it's in no way official, I happen to enjoy Google Blogoscoped's analysis of the Google Chrome logo and agree with the influences listed. In addition to the hodge podge of handheld Simons, Pokeballs, Firefox, webcams and Google logos, Neatorama also throws in the Sal-9000 eye from 2010 for good measure. It also kinda looks like that robot lamp from yesterday (obviously, they're not remotely related). Anything else this reminds you of? [Google Blogoscoped via Neatorama]
You know how dumb you feel when somehow your phone is set off in your pocket, and you leave a 25-minute voicemail message for someone random? Imagine how awkward it'd be to set off this gizmo in your pocket, only to have the Dark Knight himself rock up in the Batmobile, ready to fight danger at your call. "Oh... Sorry, I guess I set it off by accid... *KaPow!*" This Dark Knight branded Bat Logo projector key ring probably also serves as a regular torch, and is available August 1 for around US$16. [Nerd Approved]
What do you do if you have a focus ion beam microscope normally used to make nano-devices, a scanning electron microscope and some spare time? Well, you etch your university logo onto a human hair, of course! At least, if you're the Engineering Dept at McMaster University you do. It's not the smallest logo ever— that's an IBM one with 35 xenon atoms, I believe. But it's possibly the ickiest, and it's certainly high resolution. Impressive. We've only got one quibble: the uni logo, guys? I'm sure Giz readers would be more imaginative.
Apple has filed a formal opposition to NYC's GreeNYC campaign over its new logo, saying that the city's looped apple infringes its own trademark. While Steve's mob says the eco-logo will "seriously injure the reputation with which [Apple] has established for its goods and services." New York's response? "The city believes that Apple's claims have no merit and that no consumer is likely to be confused."
Mr. T says I'm crazy and he may be right. I'm a bird! I'm a plane! I'm a choo-choo train! But Mr.T-Mobile is the only crazy one: they requested Engadget Mobile to stop using their shade of magenta in his logo because it may lead to "confusion in the marketplace." Their shade of magenta? I've known magenta since she was a kid! She was called Cynthia back then. Don't worry Mr. Block, it'll all pass. Just hold your breath, and remember your exercises! [Engadget via Gadget Lab]
Neatorama has a great feature on the evolution of tech company logos, from the really stylised and arty logos of the early 1900s (for companies that have been around that long), to the colourful and shiny Web 2.0 logos of today. A pretty crazy example is Japan's Canon, which was originally named Kwanon, after the Buddhist Bodhisattva of Mercy. A much less interesting evolution belongs to Google, whose logo looks as elementary school short bus now as it did when the company first launched. Head on over to see how Microsoft, Apple, LG and more evolved to what it is today. [Neatorama]
If you're a die-hard Apple buff and want the world to know it, place your bid for this massive original Apple Computer sign. This sign comes from the era of the manly rainbow-colored logo and has been hanging on an authorized Apple dealer's store wall for years. The dealer is relocating and you can be the beneficiary if enormous Apple Computer memorabilia is your thing. You have five days to come up with the money; the current bid sits at $4,450 plus crating and shipping costs. Happy bidding! [Giant Apple Computer Sign via Gearfuse]
