2:00AM Adam Frucci | Despite the fact that the ad agency and studio Sony hired to create their bunny Bravia ad, Fallon and Passion Pictures,
clearly and blatantly ripped off LA-based artists
Kozyndan, it’s standing behind them and denying that anything dickish was done.
Basically, Passion Pictures got in touch with Kozyndan two years ago about working with them, asking for samples to be sent in. They sent Passion a bunch of stuff, including the bunny panorama that was clearly ripped off, and never heard from them again. Then, lo and behold, they then went ahead and made the ad without paying them or crediting them at all. The excuse? Well… there really isn’t much of one, other than claiming that the creative-types came up with the idea on their own, somehow forgetting the submissions they previously received. Right. Here’s the full statement from Sony:
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