Despite the fact that the ad agency and studio Sony hired to create their bunny Bravia ad, Fallon and Passion Pictures, clearly and blatantly ripped off LA-based artists Kozyndan, it's standing behind them and denying that anything dickish was done.

Basically, Passion Pictures got in touch with Kozyndan two years ago about working with them, asking for samples to be sent in. They sent Passion a bunch of stuff, including the bunny panorama that was clearly ripped off, and never heard from them again. Then, lo and behold, they then went ahead and made the ad without paying them or crediting them at all. The excuse? Well… there really isn't much of one, other than claiming that the creative-types came up with the idea on their own, somehow forgetting the submissions they previously received. Right. Here's the full statement from Sony:

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What the Hell. When I saw this morning's post on the awesome Sony Bravia Bunny Ad, featuring multi-hued rabbits climbing through a cityscape transforming into a tidalwave, I assumed it was the work of my favourite artists, the LA-based kozyndan. By my front door, I have a framed print of one of their limited edition NYC bunny panoramics, which I've put below. Aside from this, they're probably best known for reworking of Hokusai's "Great Wave off Kana gawa" with bunnies inserted in the place of the white wash, which was featured on a Giant Robot magazine cover. I was only half right about kozyndan's involvement with this Sony project, unfortunately. They were robbed: For pretty damning proof, watch the video, and read on.

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