Some will realise that this t-shirt is really just a clever response to a Steve Rubel piece from last year. But recognising the allusion is hardly a prerequisite to enjoying Mr. Kool-Aid himself kicking the internet in the groin. Besides, it’s the only thing we’ve got to tide us over until the Web 3.Oh Yeaahh!! shirt comes out. [Feed Store via technabob]
In one of the most unnatural and nonsensical exercises in cross-branding, well, ever, Kool-Aid has teamed up with Reebok to create Kool-Aid scented shoes. Yes, now your feet can smeel like grape, cherry or strawberry rather than like sweaty death like they do now. Apparently, they went on sale at the start of the month, although I can’t imagine anyone actually buying them. Seriously, someone explain this to me, because I’m having a lot of trouble wrapping my head around this one. [Styledash via Book of Joe]