Entertainment
Freeview Officially Launching In 2009. Yawn.
Posted by Nick Broughall at 1:45 PM on July 18, 2008

For those not in the know, Freeview is a UK branding exercise that covers free-to-air digital television. It essentially offers all the FTA networks digital TV offerings under one easy to remember brand name, essentially so that it can compete better with pay TV.
Considering the success Foxtel is experiencing at the moment, this is actually a good move for the FTA networks. Freeview will act as a standard that various DVR manufacturers will be able to adopt to ensure that they can provide an accurate EPG for home entertainment recording. This will allow other PVRs to seriously compete with the likes of TiVo and Foxtel's iQ2 box.
Freeview will incorporate 15 channels from the FTA networks, including the high-def channels and the upcoming SD multi-channel offerings, and is tasked to drive up the digital offerings available on free-to-air TV.



