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When you die, don’t forget to include your Apple ID in your will. Because, if happen to bequeath any Apple devices to friends and family, they will be useless hunks of metal and glass without the secret word. At least, that’s what we’re left believing after a standoff between Apple and a dead mother’s sons.
Starting in 2010 when Apple made the retina display and display quality a central theme for their product marketing, displays have moved up from the doldrums into an unprecedented renaissance of new display technologies for smartphones, tablets, TVs, and entirely new classes of products like wearable displays.
Facebook’s new app, Paper, is very pretty. It’s like if Flipboard mated with Facebook for iOS to create a new, and beautiful way to use everyone’s favourite social network. But Facebook’s Paper has upset a developer by the name of FiftyThree, who had an app called Paper first. Now FiftyThree wants Facebook to back off. Fight!
Ads are designed to get people to buy a product, but Apple’s ads seemed to have transcended simple selling and instead started just showcasing cool stuff. Like this new ad which steals a Robin Williams monologue from Dead Poets Society, set against some incredible images of waterfalls, churches, reefs, windfarms in the middle of the ocean and a superstorm. Whoever shoots these needs a pat on the back, whether you like the products or not.