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	<title>Gizmodo Australia &#187; industry</title>
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	<link>http://www.gizmodo.com.au</link>
	<description>the Gadget Guide &#124; Technology and consumer electronics news and reviews</description>
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		<title>Live, From Sony&#8217;s Recovery Effort</title>
		<link>http://www.gizmodo.com.au/2009/11/live-from-sonys-recovery-effort/</link>
		<comments>http://www.gizmodo.com.au/2009/11/live-from-sonys-recovery-effort/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 19:02:49 +0000</pubDate>
		<dc:creator>John Herrman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[howard stringer]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=367254</guid>
		<description><![CDATA[The words of Sir Howard Stringer, Chief Executive and Lead Turnaroundologist at the listing company, where no amount of superficially revamped game consoles and Christmas holidays seem to be able to brighten Sony&#8217;s outlook.
The quote, from Italy&#8217;s Il Sole 24 Ore, is a sort of sad double entendre: The question is set up as a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/4/2009/11/500x_untitled-1.jpg" alt="" class="center" />The words of Sir Howard Stringer, Chief Executive and Lead Turnaroundologist at the listing company, where no amount of superficially revamped game consoles and Christmas holidays seem to be able to brighten Sony&#8217;s outlook.<span id="more-367254"></span></p>
<p>The quote, from Italy&#8217;s Il Sole 24 Ore, is a sort of sad double entendre: The question is set up as a broad query about the state of the consumer electronics industry, but Stringer&#8217;s answer sounds more like an off-record confession about his own company than a cool assessment of its industry. From Sony&#8217;s point of view, the CE industry hasn&#8217;t started to turn around; from Sony&#8217;s point of view, Sony hasn&#8217;t started to turn around: whichever was meant, these aren&#8217;t the most reassuring words to hear from the head honcho of one of the largest electronics companies in the world.</p>
<p>Anyway, cheer up Howard! People <em>will</em> buy your consoles to play games and <a href="http://www.kotaku.com.au/2009/10/modern-warfare-2-terrorist-footage-sparks-outrage-in-australia/">sim-kill civilian hostages</a> for Christmas! It&#8217;s how things are. [<a href="http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSB25035820091115">Reuters</a> via <a href="http://digitaldaily.allthingsd.com/20091116/sony-bad-tidings-we-bring-to-you-and-your-kin/">Digital Daily</a>]</p>
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		<title>AT&amp;T Sues The Pants Off Of Price Fixing LCD Manufacturers</title>
		<link>http://www.gizmodo.com.au/2009/10/att-sues-the-pants-off-of-price-fixing-lcd-manufacturers/</link>
		<comments>http://www.gizmodo.com.au/2009/10/att-sues-the-pants-off-of-price-fixing-lcd-manufacturers/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:39:11 +0000</pubDate>
		<dc:creator>John Herrman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[lawsuits]]></category>
		<category><![CDATA[lg]]></category>
		<category><![CDATA[lge]]></category>
		<category><![CDATA[price fixing]]></category>
		<category><![CDATA[sharp]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=361665</guid>
		<description><![CDATA[AT&#38;T and the LCD industry make for strange courtfellows, but wait&#8217;ll you hear what for: AT&#38;T claims that due to LCD price fixing by LG and Sharp, they&#8217;ve overpaid for 300 million handsets. Interestingly, they&#8217;re not thrilled about this.
Between a general leeriness towards AT&#38;T and spectacularly huge numbers involved, the whole thing sounds a little [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/10/500x_deathstar-firing-back.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_500x_deathstar-firing-back.jpg" alt="" class="center" /></a>AT&amp;T and the LCD industry make for strange courtfellows, but wait&#8217;ll you hear what for: AT&amp;T claims that due to LCD price fixing by LG and Sharp, they&#8217;ve overpaid for 300 <em>million</em> handsets. Interestingly, they&#8217;re not thrilled about this.<span id="more-361665"></span></p>
<p>Between a general leeriness towards AT&amp;T and spectacularly huge numbers involved, the whole thing sounds a little conspiratorial. Thing is, the price-fixing <em>definitely happened</em>:</p>
<blockquote><p> South Korea&#8217;s LG Display Co., Sharp Corp. and Chunghwa Picture Tubes Ltd. agreed last November to pay $US585 million in criminal fines in a U.S. Justice Department probe of illegally price fixing on LCDs used in flat-screen televisions, mobile phones and other devices.</p>
</blockquote>
<p> This lawsuit is less about AT&amp;T proving that some of the biggest LCD manufacturers in the world have been gouging them (and in turn, their customers) than it is about getting some kind of <em>compensation</em> for said gouging, which has apparently been driving up prices of phones for quite a while now.</p>
<p>I mean, probably not by more than a few cents apiece, but still! Outrage! [<a href="http://online.wsj.com/article/SB10001424052748704597704574487203742926492.html?mg=com-wsj">WSJ</a>]</p>
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		<title>Google, Apple Sever One More Shady Corporate Link</title>
		<link>http://www.gizmodo.com.au/2009/10/google-apple-sever-one-more-shady-corporate-link/</link>
		<comments>http://www.gizmodo.com.au/2009/10/google-apple-sever-one-more-shady-corporate-link/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 14:12:17 +0000</pubDate>
		<dc:creator>John Herrman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[art levinson]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[industry]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=359712</guid>
		<description><![CDATA[Eric Schmidt&#8217;s resignation from the Apple board made it pretty clear&#8212;as did the FTC&#8212;it was time for Apple and Google to sever corporate ties. That didn&#8217;t stop Art Levinson from clinging to his joint board membership until today.
Levinson was, until recently, the Chairman and CEO of genetic research firm Genentec. But lately, he&#8217;s been spending [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/10/monopoly-man.jpg" alt="" class="left" />Eric Schmidt&#8217;s <a href="http://www.gizmodo.com.au/2009/08/google-ceo-eric-schmidt-resigns-from-apple-board-over-conflicts-of-interest/">resignation</a> from the Apple board made it <a href="http://www.gizmodo.com.au/2009/08/eric-schmidt-shouldve-left-sooner/">pretty clear</a>&mdash;as did the FTC&mdash;it was time for Apple and Google to sever corporate ties. That didn&#8217;t stop Art Levinson from clinging to his joint board membership <a href="http://digitaldaily.allthingsd.com/20091012/art-levinson-bails-on-google-board-amid-ftc-probe/">until today.</a><span id="more-359712"></span></p>
<p>Levinson was, until recently, the Chairman and CEO of genetic research firm Genentec. But lately, he&#8217;s been spending a little more time on other projects &mdash; namely, sitting as a Corporate Director for both Apple and Google. The FTC made it pretty clear <a href="http://www.nytimes.com/2009/05/05/technology/companies/05apple.html?_r=2">back in May</a> that they were uncomfortable with such cosy ties between companies that are increasingly working on the same stuff, at the same time&mdash;phones software, web services, and now even OSes&mdash;so Levinson&#8217;s resignation firmly qualifies as &#8220;kinda tardy&#8221;.</p>
<p>What interesting this time around is that this time around, the companies were essentially fighting for talent: As CEO, Schmidt was obviously going with the home team. Levinson, though? He was a free agent. Score one for Apple, I guess. And score 10 for the FTC. [<a href="http://digitaldaily.allthingsd.com/20091012/art-levinson-bails-on-google-board-amid-ftc-probe/">AllThingsD</a>]</p>
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		<title>Music Industry Wants Royalties From iTunes 30 Second Samples</title>
		<link>http://www.gizmodo.com.au/2009/09/music-industry-wants-royalties-from-itunes-30-second-samples/</link>
		<comments>http://www.gizmodo.com.au/2009/09/music-industry-wants-royalties-from-itunes-30-second-samples/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 15:30:00 +0000</pubDate>
		<dc:creator>Adam Frucci</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[ascap]]></category>
		<category><![CDATA[bad ideas]]></category>
		<category><![CDATA[bmi]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[riaa]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=354246</guid>
		<description><![CDATA[Dear music industry: Go f&#8211;k yourself.
Music royalty groups ASCAP and BMI are harassing online music stores such as iTunes to pay performance fees not only for the songs that they sell, but for the short clips that they use as previews. You know, the things that entice people to pay for music. They want to [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/itms.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_itms.jpg" alt="" class="center" /></a>Dear music industry: Go f&#8211;k yourself.<span id="more-354246"></span></p>
<p>Music royalty groups ASCAP and BMI are harassing online music stores such as iTunes to pay performance fees not only for the songs that they sell, but for the short clips that they use as previews. You know, the things that entice people to pay for music. They want to be paid for advertisements of their product.</p>
<p>Just how backwards is this industry? How many years can they continue to just not get it in such an extreme way? You would have thought that maybe it would have taken a few years for them to figure out the internet, but we&#8217;re way beyond that. This entire industry seems to be run by people who don&#8217;t just not understand the internet, but are aggressive about not understanding the internet. They have their old way of doing business and the old way the world works, and they&#8217;ll be damned if any new fangled thing like a complete upheaval in the way people acquire and listen to music is going to change that.</p>
<p>It&#8217;d almost be funny if the people who were really being harmed by these jackasses weren&#8217;t the artists. Bands aren&#8217;t the ones pushing for something that will only end with their best form of advertising being pulled from the iTunes Music Store (because make no mistake, that&#8217;s what will happen before Apple pays for f&#8211;king song clips). It&#8217;s these royalties idiots, the same people who almost killed off Pandora.</p>
<p>So here&#8217;s the bottom line, guys: You&#8217;re doing it wrong. And you&#8217;ve been doing it wrong for a while. You need to figure out a new way of doing business, and that doesn&#8217;t mean just shifting fees around and charging where you clearly shouldn&#8217;t be charging. Earn your paychecks, because unlike the bands you purport to be representing, you&#8217;re still getting them. [<a href="http://news.cnet.com/8301-1023_3-10355448-93.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20">CNET</a> via <a href="http://www.electronista.com/articles/09/09/17/ascap.others.want.online.performance.fees/">Electronista</a>]</p>
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		<title>Sony Posts Nearly $400 Million Loss Last Quarter</title>
		<link>http://www.gizmodo.com.au/2009/07/sony-posts-nearly-400-million-loss-last-quarter/</link>
		<comments>http://www.gizmodo.com.au/2009/07/sony-posts-nearly-400-million-loss-last-quarter/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 23:30:00 +0000</pubDate>
		<dc:creator>Dan Nosowitz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[insider]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[sony first quarter loss]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=343470</guid>
		<description><![CDATA[Sony, just about the biggest and most far-reaching electronics manufacturer around, announced a first-quarter loss of $US390.5 million. They&#8217;ve been taking a beating across the board from Apple, Nintendo, Nokia, Canon and Samsung, and aren&#8217;t excelling in any one field.
Sony&#8217;s suffered through management shakeups and a lack of vision lately, and while this specific news [...]]]></description>
			<content:encoded><![CDATA[<p>Sony, just about the biggest and most far-reaching electronics manufacturer around, announced a first-quarter loss of $US390.5 million. They&#8217;ve been taking a beating across the board from Apple, Nintendo, Nokia, Canon and Samsung, and aren&#8217;t excelling in any one field.<span id="more-343470"></span></p>
<p>Sony&#8217;s suffered through management shakeups and a lack of vision lately, and while this specific news is a little industry-insider, it will definitely have an effect on the juggernaut&#8217;s product lineup. Sony may well leave certain sections of the industry behind, most probably their <a href="http://www.gizmodo.com.au/2009/05/sony_ericsson_needs_a_boatload_of_money_to_stay_alive-2/">Sony Ericsson imprint</a>, but Sony&#8217;s pretty much getting kicked around on all fronts. They&#8217;re a legendary company and they&#8217;re not going anywhere, but we really hope they change their ways and start busting out some exciting, groundbreaking new products like back in the <a href="http://www.gizmodo.com.au/2009/07/the-original-tps-l2-sony-walkman-was-indeed-born-in-1979/">glory days</a>. [<a href="http://www.nytimes.com/2009/07/31/business/global/31sony.html?_r=3&amp;partner=rss&amp;emc=rss">New York Times</a>]</p>
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		<title>Nokia Is Doomed, Pt. III: Profits Plummet By Two Thirds</title>
		<link>http://www.gizmodo.com.au/2009/07/nokia-is-doomed-pt-iii-profits-plummet-by-two-thirds/</link>
		<comments>http://www.gizmodo.com.au/2009/07/nokia-is-doomed-pt-iii-profits-plummet-by-two-thirds/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 11:09:59 +0000</pubDate>
		<dc:creator>John Herrman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[n97]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[nokia is doomed]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=341754</guid>
		<description><![CDATA[Matt declared their latest, greatest salvo in the smartphone wars a wide miss, and analysts chimed in to say that yes, Nokia&#8217;s high-end prospects are grim. Well, Nokia&#8217;s second quarter earnings are in, and boy, are they gruesome: profit is down 66% from the same time last year, market share is basically flat, and product-wise, [...]]]></description>
			<content:encoded><![CDATA[<p>Matt declared their latest, greatest salvo in the smartphone wars <a href="http://www.gizmodo.com.au/2009/07/nokia-n97-review-nokia-is-doomed/">a wide miss</a>, and analysts <a href="http://www.gizmodo.com.au/2009/07/analysts-say-nokia-really-is-doomed-by-2013-apple-to-pass-it-in-2011/">chimed in</a> to say that yes, Nokia&#8217;s high-end prospects are grim. Well, Nokia&#8217;s second quarter earnings are in, and boy, are they gruesome: profit is down 66% from the same time last year, market share is basically flat, and product-wise, there&#8217;s no obvious cure on the horizon. [<a href="http://online.wsj.com/article/BT-CO-20090716-704945.html">WSJ</a>]</p>
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		<title>Sony&#8217;s PS3 Costs Are Still 10 Percent Higher Than PS3&#8217;s Price</title>
		<link>http://www.gizmodo.com.au/2009/05/sonys_ps3_costs_are_still_10_percent_higher_than_ps3s_price-2/</link>
		<comments>http://www.gizmodo.com.au/2009/05/sonys_ps3_costs_are_still_10_percent_higher_than_ps3s_price-2/#comments</comments>
		<pubDate>Fri, 15 May 2009 17:00:00 +0000</pubDate>
		<dc:creator>Matt Buchanan</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[consoles]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[playstation 3]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2009/05/sonys_ps3_costs_are_still_10_percent_higher_than_ps3s_price-2.html</guid>
		<description><![CDATA[
In Sony&#8217;s earnings report, CFO Nobuyuki Oneda noted that their costs are still 10 percent higher than the PS3&#8217;s price&#8212;if he&#8217;s talking about Japan&#8217;s retail, that means they&#8217;re losing 40 US bucks per console.


Even Microsoft, who was originally losing $US126 per 360, has been making money on every Xbox sold for a while now. Poor [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/05/ps3flower_01.jpg" alt="" /></p>
<p>In Sony&#8217;s earnings report, CFO Nobuyuki Oneda noted that their costs are <a href="http://www.andriasang.com/e/blog/2009/05/15/sony_ps3_profitability/">still 10 percent higher</a> than the PS3&#8217;s price&mdash;if he&#8217;s talking about Japan&#8217;s retail, that means they&#8217;re losing 40 US bucks per console.</p>
<p><!-- Gawker Tags/Categories: sony, earnings, games, gaming, industry, playstation 3, ps3 --><br />
<span id="more-335955"></span>
<p>Even Microsoft, who was <a href="http://www.gamespot.com/news/6140383.html">originally losing $US126 per 360</a>, has been making money on <a href="http://www.videogamesblogger.com/2006/11/16/ps3-loses-up-to-306-per-unit-xbox-360-profits-76-per-sale.htm">every Xbox sold</a> for <a href="%20http://venturebeat.com/2008/07/17/microsoft-hits-profit-target-for-xbox-360-business/">a while now</a>. Poor Sony. Just think of everything you could buy with $US40, like <a href="http://www.foodnetwork.com/40-a-day/index.html">a day with Rachel Ray</a>. [<a href="http://www.andriasang.com/e/blog/2009/05/15/sony_ps3_profitability/">Adriansang</a> via <a href="http://www.joystiq.com/2009/05/15/report-sony-losing-about-40-on-each-ps3/">Joystiq</a> <em>Image: Flickr/<a href="http://Shagy6six6">Shagy6six6</a></em>]</p>
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		<title>Monster Japanese Factories Are the Stuff Nightmares Are Made Of</title>
		<link>http://www.gizmodo.com.au/2009/02/monster_japanese_factories_are_the_stuff_nightmares_are_made_of-2/</link>
		<comments>http://www.gizmodo.com.au/2009/02/monster_japanese_factories_are_the_stuff_nightmares_are_made_of-2/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 11:19:22 +0000</pubDate>
		<dc:creator>Jesus Diaz</dc:creator>
				<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[factories]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[japan]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2009/02/monster_japanese_factories_are_the_stuff_nightmares_are_made_of-2.html</guid>
		<description><![CDATA[Bouncing Red Ball has a factory fetish and I can&#8217;t blame him/her/futanari/tentacle monster. Shot at night, these monsters are spectacular. God only knows what they make in them.


 galleryPost('japanesemonsterfact', 3, ''); 
Terrifyingly beautiful. [Bouncing Red Ball]
]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/2009/02/custom_1234268429821_3165915127_08ac4ba4c7_b.jpg" alt="" /><a href="http://www.bouncingredball.com/2009/02/10/12-fantastic-photos-of-factories-in-japan/">Bouncing Red Ball</a> has a factory fetish and I can&#8217;t blame him/her/futanari/tentacle monster. Shot at night, these monsters are spectacular. God only knows what they make in them.</p>
<p><!-- Gawker Tags/Categories: industrial, factory, giant factory, japanese factories --><br />
<span id="more-326429"></span>
<p><script type="text/javascript" charset="utf-8"> galleryPost('japanesemonsterfact', 3, ''); </script></p>
<p>Terrifyingly beautiful. [<a href="http://www.bouncingredball.com/2009/02/10/12-fantastic-photos-of-factories-in-japan/">Bouncing Red Ball</a>]</p>
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		<title>12 Videos of Metal Being Sliced and Diced by Lasers and Fire</title>
		<link>http://www.gizmodo.com.au/2008/12/12_videos_of_metal_being_sliced_and_diced_by_lasers_and_fire-2/</link>
		<comments>http://www.gizmodo.com.au/2008/12/12_videos_of_metal_being_sliced_and_diced_by_lasers_and_fire-2/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 14:01:00 +0000</pubDate>
		<dc:creator>Matt Buchanan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[lasers]]></category>
		<category><![CDATA[Robots]]></category>
		<category><![CDATA[welding]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2008/12/12_videos_of_metal_being_sliced_and_diced_by_lasers_and_fire-2.html</guid>
		<description><![CDATA[Welding goes back thousands of years, but was totally revolutionised just a couple centuries ago. Oobject has 12 awesome videos showing the evolution of welding from blue-collar craftsmen last century to laser-wielding robots today. [Oobject]


]]></description>
			<content:encoded><![CDATA[<p><object width="506" height="417" class="left gawkerVideo embeddedVideo"><param name="movie" value="http://www.youtube.com/v/E7bnffUHYUI&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/E7bnffUHYUI&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="506" height="417" class="left gawkerVideo"></embed></object><img src="http://cache.gawker.com/assets/images/gizmodo/2008/12/E7bnffUHYUI_01.jpg" style="display: none;" class="embeddedVideoThumbnail"/>Welding goes back thousands of years, but<a href="http://en.wikipedia.org/wiki/Welding"> was totally revolutionised</a> just a couple centuries ago. Oobject has 12 awesome videos showing the evolution of welding from blue-collar craftsmen last century to laser-wielding robots today. [<a href="http://www.oobject.com/category/12-videos-of-welding-machines/">Oobject</a>]</p>
<p><!-- Gawker Tags/Categories: welding, industrial arts, fire, industrial arts, industrial arts, laser, lasers, robots, weld --><br />
<span id="more-320232"></span></p>
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		<title>Garmin Opens Shop In Australia</title>
		<link>http://www.gizmodo.com.au/2008/08/garmin_opens_shop_in_australia/</link>
		<comments>http://www.gizmodo.com.au/2008/08/garmin_opens_shop_in_australia/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 23:13:22 +0000</pubDate>
		<dc:creator>Nick Broughall</dc:creator>
				<category><![CDATA[GPS]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[garmin]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[portable]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[satnavs]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/2008/08/garmin_opens_shop_in_australia.html</guid>
		<description><![CDATA[
A spot of industry news for you on a Thursday morning: Garmin &#8211; whose products were previously distributed in Australia by GME &#8211; has opened up shop in Australia.
Why is this important, you ask? Well, it means that there&#8217;s a good chance we&#8217;ll see Garmin&#8217;s range of GPS devices arrive on our shores quicker and [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="garmin logo.jpg" src="http://media.gizmodo.com.au/mt/images/2008/08/garmin%20logo.jpg" class="left" height="100" width="165" />
<div>A spot of industry news for you on a Thursday morning: Garmin &#8211; whose products were previously distributed in Australia by GME &#8211; has opened up shop in Australia.</p>
<p>Why is this important, you ask? Well, it means that there&#8217;s a good chance we&#8217;ll see Garmin&#8217;s range of GPS devices arrive on our shores quicker and cheaper than before. Plus, they&#8217;re likely to release more of their products over here, so hopefully you can expect to see things like the <a href="http://www.gizmodo.com.au/2008/06/garmin_announces_a_new_improved_astro_gps_dog_collar-2.html">Astro GPS dog-collar</a> on store shelves in the near future. And with the <a href="http://www.gizmodo.com.au/tags/nuvifone">nuvifone</a> set to come out next year, having the parent company on our shores greatly increases the chances that we won&#8217;t have to wait for years to get it ourselves&#8230;</div>
<p><span id="more-300775"></span>In Garmin&#8217;s own words, here are some of the benefits of having the company set up shop down under:<br />
<blockquote>Garmin decided to open its doors in Australia as we wanted to work more closely with our dealers, to gain a better understanding of the market in Australia and of course to improve our market share across all of our divisions &#8211; automotive, fitness, handheld and marine. We believe we can offer end-users a variety of additional benefits by being based in Australia including:<br />&nbsp;<br />A customer service team trained by Garmin Head Quarters in all technical aspects of Garmin&#8217;s products only. Customers can be assured when they contact our Product Support Specialists that their sole focus is on Garmin products and that their knowledge is not split amongst a variety of brands.<br />&nbsp;<br />Increased distribution of product over time due to the Garmin dedicated sales team, therefore making it easier for consumers to purchase Garmin products.<br />&nbsp;<br />Over time consumers should find many of Garmin&#8217;s products more affordable as we undergo price re-positioning.<br />&nbsp;<br />Ability to begin offering Australian consumers the full range of Garmin products, rather than selective products.<br />&nbsp;<br />Increased education and awareness of the Garmin brand and its products through a variety of methods such as advertising, sponsorship and public relations due to the Garmin dedicated marketing staff.</p></blockquote>
<p>Garmin have always had really good products&nbsp; especially in the satnav space, but have struggled a bit with market share in Australia. Whether opening offices in Australia will change that is anyones guess, but I&#8217;d say there&#8217;s a pretty good chance.</p>
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