Entertainment

24-Hour 3D Television Channel Coming In 2011

If Discovery, IMAX and Sony have it their way, 3D television may actually start to go from novelty to reality in 2011. I can’t wait for the sensory overload of white sharks trying to eat the pants out of me.


January 5, 2010
Entertainment

Avatar Makes $US1 Billion In 17 Days

Apparently, the $US300-$US500 million budget paid off. Right now, with over $US1 billion in worldwide sales, Avatar is the third highest grossing movie of all time. It could even take down Titanic‘s $US1.8 billion record. [Inquirer via Techie via boingboing]


December 30, 2009
Entertainment

Unwatchable Avatar: Hollywood Greed Could Kill 3D

Like millions of others, I saw Avatar last weekend. I loved it – despite the 3D, not because of it. Admittedly, my seat was shitty and I wear eyeglasses, but if the experience isn’t guaranteed, 3D will fail.


June 10, 2009
Entertainment

IMAX Melbourne Screening Transformers 2 At Midnight June 23

Gizmodo AU

Transformers 2: Revenge of the Fallen Director Michael Bay loves IMAX so much, he’s cut a special version of the film for IMAX viewers with extra robot fight scenes. Awesome!


May 31, 2009
Entertainment

The Seven IMAX Wonders of the World

Far from your local cineplex’s marginally enhanced “IMAX Experience,” these seven theatres are the best, the biggest, and the craziest thunderdomes IMAX has to offer.


May 30, 2009
Entertainment

How Regular Movies Become ‘IMAX’ Films

Pretty as it is, 70mm film has been deemed too expensive for shooting Hollywood productions. So this is how IMAX preps finished movies for the up close and personal demands of IMAX.


Entertainment

Filming Hubble Repair Practice, Underwater

While the Hubble repair eventually took place in space, the microgravity environment of a pool is where astronauts practiced repairs and IMAX scored some footage for the upcoming film Hubble 3D.


May 29, 2009
Cameras

A Rare Tour of IMAX Cameras

There are 26 IMAX film cameras in the world today. At IMAX HQ, I got to play with 4 of them (and take plenty of photographs for you).


Entertainment

Why We Need IMAX: A Pilgrimage to the Mothership

In my lifetime, a mobile phone will beam 20 megapixel images right into my brain while transmitting to a surround sound track that requires no speakers. But until that day comes, IMAX is our best bet.


Cameras

The Biggest Lens Cap I’d Ever Seen Reveals an Exciting Secret

Just where did I unearth this mega lens cap? Take your best guess…because the answer reveals a feature package making its way to Gizmodo this week…