TiVo probably has enough data on users’ pause, rewind and fast forward habits to automate the entire process for them completely (FF commercial, RW for potential nip slip, Pause 2 minutes, FF just wonky pixel). So they took this data and began reporting American Idol fast forwarding practices to see which contestant’s songs were least listened to. And for 4 weeks in a row, they used the data to call the loser early.