Gizmodo Australia » hitwise http://www.gizmodo.com.au the Gadget Guide | Technology and consumer electronics news and reviews Tue, 24 Nov 2009 12:51:57 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Poor People Use Yahoo, Richies Use Google http://www.gizmodo.com.au/2008/02/poor_people_use_yahoo_richies_use_google-2/ http://www.gizmodo.com.au/2008/02/poor_people_use_yahoo_richies_use_google-2/#comments Sun, 17 Feb 2008 00:00:33 +0000 Mark Wilson http://www.gizmodo.com.au/2008/02/poor_people_use_yahoo_richies_use_google-2.html Hey, don’t kill the messenger. But online marketing firm Hitwise has published a socioeconomic demographic rundown of Yahoo and Google users. And, without giving too much away, you might not want to tell your friends that you still use Yahoo (or that your Armani suit is a knock off).


According to Hitwise data and this Lifestyle Quadrant Analysis, while lots of people are using Yahoo search (those are the dots in the upper left), groups that have spent more that $500 or more online tend to use Google (those are the dots in the lower right, the bigger dots designate $500+ spenders). So while Yahoo has the “struggling societies” market cornered, Google is fairly pleased with their “affluent suburbia” and “upscale America” user base.

So what do you think of the stats, are you aptly represented? [hitwise via techcrunch]

]]> http://www.gizmodo.com.au/2008/02/poor_people_use_yahoo_richies_use_google-2/feed/ 0 Xbox 360 Passes Wii as Most Googled Console, May Turn Sales Around? http://www.gizmodo.com.au/2007/07/xbox_360_passes_wii_as_most_go/ http://www.gizmodo.com.au/2007/07/xbox_360_passes_wii_as_most_go/#comments Mon, 30 Jul 2007 18:50:56 +0000 Seamus Byrne http://www.gizmodo.com.au/2007/07/xbox_360_passes_wii_as_most_go.html xbox%20wii.pngAs of a couple days ago, the Xbox 360 has officially passed up the Wii as the most searched for console (in internet searches) since early November of last year. This wasn’t due to the Wii interest dropping lately (it’s been more or less constant since January 2007), but more because of a gradually growing interest in the 360 since April. Hitwise, the company that’s been tracking these terms, says that an increased search rate is usually indicative of a higher amount of future sales for that product. Since the Xbox 360 has been sluggish in sales despite a really good game library, it makes us wonder why there’s an upswing in searches now. Could it be because of the rumours of the impending $50 price drop? Could it be because of all the failures and warranty extension data? Hitwise says it’s not (it wasn’t in the top 10 searched terms), and only appeared at #13 and #15 in the list. Not quite large enough to make a significant impact at only about half a %. [Hitwise]

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